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Burlington Gets Fringe Classic Hip Hop Coverage

R

radiorobert

It appears that 104.1 WMQZ MacComb, IL/Colchester, IL has switched to Classic Hip-Hop as Icon 104.1. Nice little small town experiment. ;)

This signal has marginal reach over Burlington. Nonetheless, at least western Iowa (Power 106-9 Omaha) and now far southeast Iowa have something other than the 'typical' commercial formats.
 
radiorobert said:
It appears that 104.1 WMQZ MacComb, IL/Colchester, IL has switched to Classic Hip-Hop as Icon 104.1. Nice little small town experiment. ;)

This signal has marginal reach over Burlington. Nonetheless, at least western Iowa (Power 106-9 Omaha) and now far southeast Iowa have something other than the 'typical' commercial formats.
Click to expand...
Very marginal, it would appear. Possibly the target audience is students at Western Illinois University in Macomb? That's the best I can figure.
 
Yeah Maybe. Or, its just that the old playbooks don't work like they used to. I don't know if the students in Macomb alone would be enough to justify. They are a smaller company. Maybe they did some research in the area and decided to do something different. Honestly on some of these stations now in 2024, I think you could do anything you want. Low overhead, have some fun chash flowing what you can, etc.
 
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