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Boston Radio Ratings: August 2023

P

pjc1961

Covering the survey period from Thu. 7/20/2023 thru Wed. 8/16/2023, age 6+ overall:
radioinsight.com

Boston - RadioInsight

Nielsen Audio PPM Monthly Ratings Boston (Market #10) Population: 4,413,400 Black: 379,300 - Hispanic: 538,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid 9/14-10/1110/12-11/811/9-12/612/7-1/31/4-1/312/1-2/28 OCT 23NOV 23DEC 23HOL 23JAN 24FEB 24STATIONNAMEFORMATOWNERCUME...
radioinsight.com radioinsight.com

Top 5+ demo rankings analysis via Research Director Inc. are posted on their "Hot Topics" blog.

Press release: https://researchdirectorinc.com/wp-...up-Is-Moving-to-Hot-Topics-August-31-2023.pdf

Blog link: RADIO RATINGS ROUNDUP AUGUST 2023 PART II | Research Director, Inc.

25-54: 1. WBZ-FM 2. WXKS-FM 3. WROR (up from #6) 4. WWBX 5T. WBUR 5T. WMJX 5T. WBOS (up from #9) 11. WBGB (down from #4)
18-34: 1. WXKS-FM 2. WBGB 3T. WWBX 3T. WBZ-FM 5. WKLB (up from #11) 8. WMJX (down from #4)
18-49: 1. WXKS-FM 2. WBZ-FM 3. WWBX 4T. WMJX 4T. WROR 4T. WZLX (up from #9) 8. WBGB (down from #5)
 
Big is 15th 6+, but 2nd 18-34?

I'm convinced at this point that sticking somebody on the shoulder of every major commuter route in Eastern Mass for 13 hours a day would yield better data than just mailing the devices to whomever answers the solicitation.
 
MassMusicMan said:
Big is 15th 6+, but 2nd 18-34?

I'm convinced at this point that sticking somebody on the shoulder of every major commuter route in Eastern Mass for 13 hours a day would yield better data than just mailing the devices to whomever answers the solicitation.
Click to expand...
That is not how it works. Participant dwelling units are selected to form a statistically representative panel. Every age group, gender, ethnicity, county of residence in the MSA, zones in some counties, income level and education level are proportional on the panel.

In other words, if 32% of a market is Hispanic, 32% of the panel will be Hispanic. And among the Hispanics, they will be proportional to each age range, language dominance and all the other stratification variables like gender, education, etc.

Any time a household leaves the panel, they are replaced with one just like them. If any member of the household stops participating, they whole household is kicked out.

Meters are not "just mailed to people". People are selected and recruited carefully and proportionally.
 
DavidEduardo said:
That is not how it works. Participant dwelling units are selected to form a statistically representative panel. Every age group, gender, ethnicity, county of residence in the MSA, zones in some counties, income level and education level are proportional on the panel.

In other words, if 32% of a market is Hispanic, 32% of the panel will be Hispanic. And among the Hispanics, they will be proportional to each age range, language dominance and all the other stratification variables like gender, education, etc.

Any time a household leaves the panel, they are replaced with one just like them. If any member of the household stops participating, they whole household is kicked out.

Meters are not "just mailed to people". People are selected and recruited carefully and proportionally.
Click to expand...

Oh, I don't doubt that the representative sample is the best cross-section that it can be. It just ain't, pardon the pun, big enough if we're getting a split like that.
 
johnster said:
www.insideradio.com

Sweeping Layoffs Begin At Nielsen As Company Cuts Global Workforce By 9%.

Nielsen today announced it will enact a massive round of layoffs to reduce its global workforce by about 9%. The measurement giant’s second reduction in force this year under its
www.insideradio.com www.insideradio.com
Click to expand...
I fully expect the layoffs to be a statistically accurate cross section of the entire company workforce, by age group, gender, ethnicity, county of residence, income level and education level.
 
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