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Boston radio legend Charles Laquidara reminisces about ‘The Big Mattress,’ his on-air antics, and the end of an era

Thank you--are college students included in ratings? I wonder because he mentions how many people listened to WBCN, but if college students were excluded..
I say this because many years ago The Globe had an article about WCAS 740 and it mentioned something about college students (because they may not live full time in a certain place?) being excluded; article said "if they were allowed, Time Magazine would soon be beating a path to WCAS' door.. "
 
I was working nights. Dinah Vaprin was working mornings. At that time, nights were when people listened to underground radio. So Dinah Vaprin asked at a meeting: “Why do women always get the morning shift? The [expletive] shift.” I yelled out, “There’s no such thing as a bad shift, Dinah, you should be happy with what you got!” And she said, “Well then you take morning . . .” I said, “I will!” And I did. After the meeting was over, I said to the program director, “What did I just do?”
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If you created a Mount Rushmore of Boston AM drive personalities Laquidara has to be included. Jess Cain and Matt Siegel are locks as well.

Carl DeSuze is probably the 4th
 
dhoule said:
Guess my perspective is a little different. Although the rest of the day parts on WVBF/WCLB/WKLB/WROR never did amazingly well until recently for ROR, the morning drive did very well.
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Loren has to be considered in a Top 5 without question.

Another to consider is Robert J. Lurtsema at WGBH

It was soothing to wake up to his birds

 
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