Bittner buys 870/1470 from Binnie for $135K

[newsbot2]

Will the WCSH news simulcasts continue?

 

[raccoonradio]

from all access:BILL BINNIE's WBIN MEDIA CO., INC. is selling Oldies simulcast WLAM-A/LEWISTON, ME and WLVP-A/GORHAM, ME (THE OLDIES CHANNEL) to BOB BITTNER's BLUE JEY BROADCASTING CO. for $135,000.
- See more at: http://www.allaccess.com/net-news/a...-south-carolina-stations#sthash.y2vtc6LZ.dpuf

 

[raccoonradio]

To run the newscasts, there would be ads, something Bob doesn't run on his other stations--unless he "has to". Otherwise he'd have to have someone insert PSAs during the ad breaks.If he had an employee to do that, fine...or himself if he can run the stations from home...Every night...

 

[mrradioguy]

To run the newscasts, there would be ads, something Bob doesn't run on his other stations--unless he "has to". Otherwise he'd have to have someone insert PSAs during the ad breaks.If he had an employee to do that, fine...or himself if he can run the stations from home...Every night...

There's nothing against the rules barring him from running commercials, he just chooses not to. He could very easily wire something up with the automation system and just run raw TV audio for the half hour.

 

[newsbot2]

Binnie is already covering the TV ads with PSAs with his TV news simulcasts.

 

[klutch00]

I wonder what Bob will put on these stations once he takes over? Moreover, what happens to WJTO should the formats be the same?

 

[raccoonradio]

It may not necessarily be the same as what WJTO and WJIB are playing.
From the Tom Taylor Now newsletter:

>> Bob tells this NOW Newsletter that he’ll do something different with them, musically (though he’s sure he won’t be playing current music.) Bittner reminds us that the WLAM calls derive from “Lewiston-Auburn-Maine.” And he says “WLVP has a monster signal covering Portland and surrounding towns. And since they are in two totally different markets, they will most likely continue their long history of simulcasting.'

Whether that means "something different than what they're now playing" or something different from the WJTO/WJIB format, we'll see...

 

[newsbot2]

Bittner has taken over, and the news simulcasts (the only reason most people knew these stations ever existed) are history. Just another deadly boring automated oldies jukebox.

 

[DavidEduardo]

Bitter has taken over, and the news simulcasts (the only reason most people knew these stations ever existed) are history.

Yet that programming did not develop significant interest and revenue to be viable. That is evidenced in the sale price of $135,000 for the pair.

Just another deadly boring automated oldies jukebox.

Yes, programming that is targeted at an audience commercial stations can't serve yet which appeals to plenty of under-served older listeners with their favorite music.