To win these consumers over, along with others that would prefer to shop with the use of an app, the marketing team selected Spot Radio.
That’s a big statement from Staples, which as a national retailer has seen its stature somewhat diminish with a smaller retail footprint than Office Depot in regions such as South Florida and the conclusion of its naming rights to the home of the Los Angeles Kings and Los Angeles Lakers.
For the week ending May 21, Staples was in the Spot Ten thanks to 28,501 spot plays, as measured by iHeartMedia-owned Media Monitors. The spots were focused on the Staples Connect app, which allows shoppers to earn 10% back in Classroom Rewards on in-store purchases. While teachers themselves can benefit, other consumers can elect to give to a local teacher or school the credits, plus up to 5% back in Staples Rewards.
The Staples Rewards program also includes coupons, and other shopper benefits. And, when it comes to consumer benefits, The Upside app remains an active marketer on spot radio, with some 43,424 spot plays seen last week.
Otherwise, The Home Depot, Progressive, ZipRecruiter, Indeed and Babbel — all of which are among the most active users of audio advertising of late — are present in the latest Spot Ten Radio report.
More...