Some really good tunes and bands hitting the scene. A few years ago Alternative and the Active rock chart were 70 percent or more the same songs. Now its AAA and Alternative charts looking similar.
werecat said:Slightly off topic observation: I'm surprised that "I Will Wait" is getting more airplay on alternative stations than on country stations.
awp69 said:I hope this was sarcasm. As bluegrassy as it sounds, I would puke if Mumford & Sons crossed over to country stations.
awp69 said:It's actually always sucked for cities with only one "New Rock" station since those tend to be more active rock-leaning. I completely tuned out rock on local radio in Greenville, SC with our "new rock" station The Planet. That station ignores almost anything that doesn't have a screaming guitar.
WBIMDJ said:Completely agreeing with you. Alternative is "alternative" once again...and the head banging bands are in active rock where they belong.
upstate29651 said:Problem is, there's nowhere near enough content to program a "new alternative" station without dipping into Active currents/gold.
To the other comment about cities with one rock outlet...which format will win out. A more mainstream rock format that combines current active & classic hard rock is going to win out every times, as many new alt songs cross over to CHR (which is terrible IMO).
G
butlerguy03 said:So...is it time for an Alt CHR station? One with spin counts reaching 100? Faster 2nd, 3rd hits? Less 90's & 2K...more of Today! We're not you're father's Alt-rock! Is there enough product?
Just a thought.
There are already are. KITS and KUCD spin their top songs 80-90 times a week. That's more than my local CHR does.butlerguy03 said:So...is it time for an Alt CHR station? One with spin counts reaching 100? Faster 2nd, 3rd hits? Less 90's & 2K...more of Today! We're not you're father's Alt-rock! Is there enough product?
Just a thought.
chrocket87 said:Alternative to what? Most of the top 20 or songs are already on/should be on CHR and/or Hot AC. Isn't alternative supposed to be an alternative to what's popular? I thought the format was really improving from 2009-2011, but now it's starting to sound too much like an edgy Hot AC.
werecat said:Slightly off topic observation: I'm surprised that "I Will Wait" is getting more airplay on alternative stations than on country stations.
awp69 said:werecat said:Slightly off topic observation: I'm surprised that "I Will Wait" is getting more airplay on alternative stations than on country stations.
Meant to come back to this thread and say ...you called it. "I Will Wait" is now charting on Country. Don't really like that they are, but as I said in the post above, there's not much that alternative stations can do to prevent crossover. The way I look at it, alternative stations are still "breaking" these bands / songs before the popular crowd catches on.
justpassingthough said:Along the lines of alternative now being a slightly harder version of AC, is this Salon article from last fall:
http://www.salon.com/2011/10/27/have_wilco_and_radiohead_become_the_new_adult_contemporary/
If you figure the 18 to 34 audience that was listening to this music 20 years ago, is now squarely in the upper demos of the 25 to 54 bracket, then in many ways, alternative is now the new AC. As the above poster pointed out, hip hop and electro have taken the crown of "youth music" from modern rock.
Alternative doesn't have to be all heavy, but it shouldn't be sleep-inducing either. Many alternative stations ignore the heavy alt songs, such as "The Original" by Switchfoot or "Dead Man's Shoes" by the Virginmary's, that active rock stations do not play. However, they'll give songs like "Ho Hey" and "Trojans" 80 spins a week, which is just what a CHR station would do. If I turn on an alt station, I don't want to hear 10 songs in a row that sound like "Ho Hey". I'll fall asleep. Likewise, I shouldn't hear 10 songs in a row that sound like "Blood" by In This Moment either. There needs to be balance in the alternative format between heavy and light. More bands like Awolnation and Silversun Pickups, less Ho Heying.awp69 said:justpassingthough said:Along the lines of alternative now being a slightly harder version of AC, is this Salon article from last fall:
http://www.salon.com/2011/10/27/have_wilco_and_radiohead_become_the_new_adult_contemporary/
If you figure the 18 to 34 audience that was listening to this music 20 years ago, is now squarely in the upper demos of the 25 to 54 bracket, then in many ways, alternative is now the new AC. As the above poster pointed out, hip hop and electro have taken the crown of "youth music" from modern rock.
In many ways, I can see where the population that truly grew up when alternative was "big" has indeed grown up. But if you listen to just about any alternative rock station, you'll still hear the "harder" alternative of the '90s. The problem is that with Active Rock stations now taking the reign over basically hard rock, there's nothing alternative about the bands they play on Active Rock...or there would be no need for alternative stations at all. It IS hard rock and harder does not equal alternative. To me, the bands of today's alternative are still the ones that have a different sound. A sound that makes them "alternative" to what is being played elsewhere (and, yes, CHR does pick some of it up, but as I mentioned before, that doesn't mean they were "mainstream" when they first hit alt stations).
I don't get where people think alternative has to be harder rock. It doesn't. But it also can be. Even back in the '90s, R.E.M is a prime example of a band that was played on alternative alot. And they had the same sort of jangly sound that alot of today's new alt bands have. (Ironically, even though alt stations dip back to the '90s, I rarely if ever hear R.E.M. on today's stations --- only hear them occassionaly on mainstream AC). 10,000 Maniacs was another band I heard a lot in the '90s on Alternative stations and were hardly hard rock. So "Alternative" has never been about just screeching electric guitars.
That aside, the grunge of the '90s that still gets played on most alt stations, and there are still some harder bands that make alternative charts -- like Three Days Grace's "Chalk Outline".