AAA in 2005/2006

[Radiogeek500]

Steady as she goes this year. Of course you gained one in Denver as 102.3 moved in becoming KCUV-FM, but you did lose one in Austin as the Peak became a CCM, but there is still Emmis's AAA in Austin. I say in 2006, more of the same, but HD-2 channels will be the interesting story, will AAA appear in the BIG Markets like Los Angeles and New York on a 2nd channel?<P ID="signature">______________
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[bueller]

The delimma I see with signing on new AAA stations on traditional FM is in many cases, AAA targets an audience that's largely abandoned FM for the internet, XM and Sirius. I'm not so sure that they can be won back without a huge amount of marketing and promotion, more than most owners are willing to put in to a startup for what's considered (wrongly, albeit) a niche format. However, I think that the existing AAA stations will remain strong longer than other FMs. HD radio will see more AAA formats, I believe 101.5 WRAL is doing something along those lines?

 

[DudeFan]

> The delimma I see with signing on new AAA stations on
> traditional FM is in many cases, AAA targets an audience
> that's largely abandoned FM for the internet, XM and Sirius.
> I'm not so sure that they can be won back without a huge
> amount of marketing and promotion, more than most owners are
> willing to put in to a startup for what's considered
> (wrongly, albeit) a niche format. However, I think that the
> existing AAA stations will remain strong longer than other
> FMs. HD radio will see more AAA formats, I believe 101.5
> WRAL is doing something along those lines?
>

In many mid-size markets (70-100), the satellite penetration is not there to really prevent a terrestrial AAA from signing on. We're 9 months in with a young AAA on a LPFM that covers most of the market (excepting the growing far suburbs). From day one, the street buzz was incredible, because the AAA audience considered their other choices to be NPR or talk radio. Satellite was never mentioned.