BigA - the reason WSM-AM is NOT already a part of the Hall is because WSM-AM is semi-stuck where they are. The cost to move and space of "rental" to HoF is minimal. Literally free. I would say that locally, WSM-AM would have a better chance to make a fortune on swag if they set up shop on Broadway and make more money than attempting to sell advertising. But connection to the hotel and Grand Out of Date Opry / Opryland is dicey. It makes sense, but there's the hertiage. That area is not the hot place it was 20 years ago. Personally, I think WSM-AM needs to make the move and as Jim noted above, "we" don't see much existence of WSM-AM locally. I am not sure I think they are marketing that well, at all. In fact, just because I am not able to check in with you enough, BigA and I miss you, might I note that KDF-FM, as an extinct radio station for over 25 years, gets more attention online and downtown on a building than WSM-AM. Of course, you cannot go without making the case that the AM dial in Nashville is beyond DEAD. It's ashame. WLAC and WSM, along with WVOL and a few other stations should have more listeners. WLAC is actually worth listening too. Not just for the format. I have never heard another radio station ever play three different commercials, one sweeper and a news intro at the same time followed by giving the weather forecast from four days ago.
As for the "site" in Brentwood. It's not an easy proposition to convert that land. First, its landlocked by city property and an interstate ramp that will eventually be expanded. Second, the actual space of that land is a postage stamp. But, it should be worth a ton in the scheme of logical business. I have a feeling it would be really well received by the real Nashville.