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2022 ACM Awards Goes To Amazon

The Academy of Country Music Awards announced their 2022 Awards show will air exclusively on Amazon Prime. Here is the press release:


CULVER CITY, California—August 19, 2021—Amazon Prime Video today announced that they will be the home of the 57th Academy of Country Music Awards, which will livestream on the platform in 2022. The 2022 ACM Awards, produced by MRC’s dick clark productions, marks the first time a major awards show has livestreamed exclusively.

First held in 1966, the Academy of Country Music Awards has honored and showcased the biggest names and emerging talent in the industry, and is the longest-running country music awards show in history. The 2022 live show will bring together iconic artists for exciting collaborations, surprising moments, and an unprecedented number of world television-premiere performances, all of which will be announced in the coming months. The date and location will be confirmed at a later time.

“We’re excited to continue to expand our content offerings for Prime Video customers by being the exclusive home for the Academy of Country Music Awards in 2022 and honoring the best in country music,” said Vernon Sanders, co-head of television, Amazon Studios. “Reaching this milestone with our partners at the Academy of Country Music and MRC as the first major awards show to be livestreamed speaks to our dedication and commitment to continue to both entertain and innovate for our audience.”

“We are thrilled that the Academy of Country Music Awards are first to take this giant step toward the future of awards shows with Amazon Prime Video. This partnership, which reinforces our position as an innovative, progressive awards show, will deliver the broadest possible audience and, simultaneously, deliver massive value to our artists whose music lives inside this ecosystem, enabling fans to discover and stream music as they watch,” said Damon Whiteside, CEO of the Academy of Country Music.

“We congratulate our partners at the Academy and Amazon for blazing a path for the future of live awards shows,” said MRC co-CEO Modi Wiczyk. “Our team is excited to be part of the creative and entrepreneurial innovations that streaming technology will unleash.”

“This historic partnership with ACM, MRC, and Amazon Prime Video meets the industry’s need to bring awards shows to the forefront of the streaming world—exactly where fans are consuming and demanding content. It will also deliver invaluable new opportunities for country artists, enabling them to reach larger audiences and presenting them the Academy’s exceptionally entertaining and compelling show,” said outgoing ACM Board of Directors Chair Ed Warm.
 
The problem with EXclusive is that its not INclusive. The music industry seeks to be inclusive and platform agnostic. It does deals with all streaming platforms. There had been talk at one time about doing Apple exclusives or Spotify exclusives. There certainly is money at all digital platforms for such a thing. The advantage of broadcast platforms is it's accessible by all people at no cost. By putting the ACM Awards on Amazon Prime, it will require fans to become members, pay a fee, and utilize the user name and password. While that's becoming a lot more common, with the rise of Netflix and all of the other streaming platforms, this places a mainstream event on a narrow platform. Yes we know that lots of other events, including sports, are moving in this direction because it's where the money is. But in doing so, the shows are leaving their general audiences for places where only people who pay can view.

Here's another analysis of this:

 
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