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102.5 The Bone - Tampa Bay's Best Rock

ScottLedger said:
What's their format?

The word Retro is now being used to describe 20-25 years of music dating back from today. Classic originally was Cream, Beatles,Who,Stones etc. Then, half of that library was dropped and infused with 70's-80's guitar bands. Now, 30-55's have their version of classic.

So what is Classic? It's what you had playing on the radio, when you were knee deep in snaggle in the back seat of the ol sex wagon....it changes

Hell, Rock n Roll almost has a Chuck Berry connotation now...but in 1990, that phrase sat underneath the 98 Rock logo, with the word pure in front of it.

What you call it IS important, how you present it makes all the difference.
Click to expand...

For a time before 98Rock, and 95YNF, R&R WAS the Chuck Berry era reference.

"Rock" was the word. Every town had a station, "KPRI-San Diego's Best Rock", "WPLJ-New York's Best Rock", etc.

Then "95YNF, Tampa Bay's Home of Rock & Roll." with Russ Albums voicing it was cool and worked. 98Rock never called themselves "98 Rock and Roll" although "Pure R&R" was certainly their slogan.

Imaging is more important. Probably due to the fact that people don't listen as closely as those in the business.

You are right, Ledge, It is what you call it, or what/how the audience perceives it as cool to call it

Can we say, "Classic Hits"? It is just an Oldies based format re-imaged.

The term "Retro" brings up images of spandex, Samantha, and TVLand.

Jeff in Sa-ra-so-ta!
 
ScottLedger said:
What you call it IS important, how you present it makes all the difference.
Click to expand...

Yeah, but Ledge, I think it depends on what the definition of "IS" is.
;D
 
The new voice guy is Brian Lee. Has done a ton of voice work for large & major market radio stations across the country and network television, too.

It is somewhat uncommon to hear his voice on rock radio, though. Although, he was heard on the former O-Rock in Orlando.
 
The format tweak certainly hasn't hurt them. They're now up substantially over the last 2 books (now ahead of 98Rock 12+...).
 
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