State Broadcasting in Dublin has flipped WQIL from CHR to Classic Rock, while maintaining the Q101.3 moniker, so far. Also, the music is nearly identical to iHeart’s WQBZ (Q106-3) in nearby Macon. I haven’t heard a single song on WQIL that does not play on WQBZ.
Is it wise to maintain the Q101.3 moniker? In fact was it ever wise, even as a CHR? After all, they share half their coverage area (including Warner Robins) with Macon’s heritage Q106-3, and now doing it with an identical playlist, as mentioned earlier.
Why wouldn’t they choose a new name for the new format on a stick with no heritage?
Is it wise to maintain the Q101.3 moniker? In fact was it ever wise, even as a CHR? After all, they share half their coverage area (including Warner Robins) with Macon’s heritage Q106-3, and now doing it with an identical playlist, as mentioned earlier.
Why wouldn’t they choose a new name for the new format on a stick with no heritage?