LA Oldies will identify with the California lifestyle which will be a major theme of the radio station.
That's the stated philosophy, but the first three songs I've heard have been "Little Town Flirt" (Del Shannon, from Michigan, who moved to NYC to become a recording artist), "These Eyes" (Guess Who, from Manitoba), and "Running Scared" (Roy Orbison, from Memphis via Texas). I don't feel that "California lifestyle" vibe yet. Maybe they're going to play only American artists and ignore the British Invasion.
I don't know where these artists are from or moved to but this is what I grew up with listening to my transistor radio in So. Calif. in the 50's and 60's. And I have heard the Beatles so looks like they play everything and everybody that was around at that time.
Nice that there are no advertisers yet but that probably won't last long; they have to make some money to stay on the air.
Bob