Don't they usually flip on Thanksgiving?
The real story is what's going on at 101.5. Apparently they've dropped their format for all Christmas as 101.5 Santa FM. I'm really surprised nobody has picked that one up.
The real story is what's going on at 101.5. Apparently they've dropped their format for all Christmas as 101.5 Santa FM. I'm really surprised nobody has picked that one up.
The season ain't done yet. Stay tuned.
Wow! 101.5 never flips to Christmas. I suspect the long time Hot AC format is over for KPLZ. Wonder what Sinclair has in mind for that station?
I've got a gut feeling this is a simple rebranding from Star 101.5 to My 101.5. I'm not sure where I'm getting this, but given that they win the target demo of women 25-54 but don't do well 6+, it would make some sense. One thing's for sure, I didn't see this coming. Sure I thought Star would be worried several months ago when Kiss was beating them 3 or 4 books in a row, but never thought they'd throw in the towel this soon if that is indeed what's happening.
What, no respect in South Sound??? North Pole Radio 98.5 launched before anyone else... August or September...
I'm not sure where I'm getting this, but given that they win the target demo of women 25-54 but don't do well 6+, it would make some sense.
Once again, repeat after me: "No one cares about 6+ numbers..."
And there isn't a single sane station manager who would "rebrand" to pick up those ratings.
What I am curious about is to whether or not KPLZ is alienating female listeners on the younger end of the demographic (particularly during the afternoon drive) due to the Christmas format being a dramatic shift from upbeat "Hot" AC.
KJR-FM flipped several holidays ago and they were almost equal to KRWM in the Holiday book, if I recall. They had flipped to their "Oldies 95.7" stint.