Since Orlando already has four sports programmed AM stations - WDBO-580 ESPN; WYGM 740; WRSO 810 CBS; and WHOO-AM 1080, placing sports programming on WDYZ 990 is overkill and will dilute the sports advertising pie even more with five sports programmed stations competing for the same ad dollars. While oldies of some sort may make some marketing sense, I'm not convinced, from a business perspective, oldies is the way to go, either. Possibly some kind of a full-service, personality MOR format may have some merit; however, I'm not 100% sold on that format. There is a small handful of formats that will work well on that 50kw AM signal, although none of them have been presented here so far. Let's see if anyone comes up with the magic format from the format spinning wheel.