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ESPN 98.7 FM to be no more come August 31, 2024
- Thread starter NYCsporty
- Start date
So come August 31 and there is still no buyer, what would happen?
Yep. You can advertise to these people, because they buy stuff too, but it takes a level of creative that exists in other, better-paying mediums.
I’d love to see Emmis keep it and program it themselves, but I know there’s a zero percent chance of that.
And even THEN.....it's a tough sell.
Advertising in Alt radio is an investment in the future. You want your product in their heads for when they get out of college and enter into the real world and buy cars, furniture…
That's an interesting theory. The fact is that only 10% of people under 24 listen to alternative radio. The average age is 41. So while alternative radio listeners tend to be younger than most other formats, they're mostly not college age.
"They" are not listening to commercial radio stations. "They" are using streaming services.
Or college radio stations or other non-commercial platforms.
That's where the slackers are -- in their 20s, 30s and early 40s, still living at home, still working low-level retail jobs. As with all stereotypes, not every alt listener conforms, but the cynical attitude toward advertising is real, and there's enough truth to the underemployed stereotype to create even rougher going for advertisers.
It'd be an interesting scenario and would reflect badly on Emmis that they could have totally misjudged the value of a full-market FM in market #1.
Would it even come to that? Honestly, I really hope not.
I'm hearing from a "friend of a friend in the building" that something may be brewing.
Stunting until they find a permanent format
Any hints about a new format?
So Emmis will pull the plug on sports and go with a placeholder until the asking price is met and/or the advertising exodus reverses course and starts coming back to radio?
No, the LMA that WEPN has will run out at the end of August. I expect that before then, the new owner will be announced.
The story linked in the OP says that WEPN was offered a chance to continue or buy, and they declined both.
Nobody has said anything about a ''placeholder.'' I linked a story earlier in this thread where Emmis explains what will happen.
Mr. Fybush did.