But as the Four Tops once sang..........."It's the Same Old Song".First off krth is doing real good they balance 70 percent classic rock and classic alternative and 30 percent classic Pop what does everyone think? Agree disagree?
But it has a different meaning once you're gone.But as the Four Tops once sang..........."It's the Same Old Song".
What's missing is an understanding of the fact that from the 50's through the 80's people had few easy and inexpensive ways to have friends other than at school, work, or the neighborhood. Phone calls to the other side of town were toll calls. There was no "social media". No video calls at all.Careful, Kelly. Certain people will ignore that tongue-in-cheek and use your comment as "proof" that KRTH's library doesn't go back far enough ... 😝
As for "chatty jocks" I am sure there are people who wish we could bring back Robert W. Morgan, The Real Don Steele, Charlie Tuna and Jim Carson from the dead. I have heard morning jocks at Classic Hits stations these days -- in a number of markets -- who can talk for five minutes into a stopset and not actually say anything ...
I don't mind today's radio being nothing more than an online julebox, but surely there is no harm in wishing that the jukebox be just a bit...better.What's missing is an understanding of the fact that from the 50's through the 80's people had few easy and inexpensive ways to have friends other than at school, work, or the neighborhood. Phone calls to the other side of town were toll calls. There was no "social media". No video calls at all.
So when you were alone, you had "your friend on the radio". There were even jingles that said that!
Now, I can chat instantly with friends in Buenos Aires or Milano just as easily as I can order a pizza. Heck, I can even do a video call where I can insert a backdrop that makes it appear that I am on a beach in Puerto Vallarta!
Being one's friend is not radio's job or role today.
What's missing is an understanding of the fact that from the 50's through the 80's people had few easy and inexpensive ways to have friends other than at school, work, or the neighborhood.
But there were only a handful of DJs on a small number of larger market stations who had such access. In Toledo or Tampa or Tulsa or Tucson the talent did not have that access or the talent and skill to make contact. And 99% of the time on 99% of the stations in the U.S., there was no such contact and no such content.The other part of the DJ's job was to provide a connection to the artists at a time when there was no access to the people making the music. Jim Ladd lived the lifestyle and knew the artists. Same with Mary Turner. That was not an act. These days, the artists recognize the importance of the fan base, and speak to them directly. There's no need for an interpreter when you can get the real story from the artists themselves.
But there were only a handful of DJs on a small number of larger market stations who had such access. In Toledo or Tampa or Tulsa or Tucson the talent did not have that access or the talent and skill to make contact.
And so can the fans. So when a station does it "the next day" the real fans have already heard and seen it and think it is a ripoff. And those who are not big fans of the artist think it is pretentious.These days, everybody can get everything they need from an artists' social media.