I noticed a lot of CHRs are going gold based. What will make CHR go back to playing hits of this decade? Don't get me wrong I grew up with those old hits they're playing and I like it, but it doesn't belong on CHR. I was listening to Z100 in New York (my local CHR) they played NSYNC's Tearing Up My Heart from 1997. I would probably hear that on CBS FM 101.1. I think the gold tracks started back in 2020 during the pandemic for feel good music.
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Gold based CHRs
- Thread starter MVB13
- Start date
With classic hits going newer too, there actually might start being overlap between the two, which would be unique.
Out of pure curiosity. Checked to see the top songs on KKRZ 100.3 in Portland, also Z100. The local IHM owned CHR.
1) Flowers - Miley Cyrus(2023)
2) Dance the Night - Dua Lipa(2023)
3) Waffle House - Jonas Brothers(2023)
4 )Cruel Summer - Taylor Swift(2019)
5) I'm Good - David Guetta(2022)
6) Late Night Talking - Harry Styles(2022)
7) Sure Thing - Miguel (2010, with 2023 release)
8) Fast Car - Luke Combs (2023)
9) Daylight - David Kushner (2023)
10) Summer Baby - Jonas Brothers (2023)
11) Stressed Out - Twenty One Pilots (2015)
12) What's My Name? - Rihanna (2010)
13) Airplanes (feat. Hayley Williams of Paramore) - B.o.B(2010)
14) Lights - Ellie Goulding (2010)
15) Break Free - Ariana Grande(2014)
16) Hot N Cold - Katy Perry (2008)
17) Diamonds - Rihanna (2012)
18) Oops!...I Did It Again - Britney Spears (2000)
19) Low - Flo Rida (2007)
20) Rude Boy - Rihanna(2009)
21) Just the Way You Are - Bruno Mars(2010)
22) Timber - Pitbull (2013)
23) Moves Like Jagger - Maroon 5(2011)
24) Right Round - Flo Rida (2009)
25) Grenade - Bruno Mars (2010)
Very CHR "Gold" heavy outside of the top 10.
1) Flowers - Miley Cyrus(2023)
2) Dance the Night - Dua Lipa(2023)
3) Waffle House - Jonas Brothers(2023)
4 )Cruel Summer - Taylor Swift(2019)
5) I'm Good - David Guetta(2022)
6) Late Night Talking - Harry Styles(2022)
7) Sure Thing - Miguel (2010, with 2023 release)
8) Fast Car - Luke Combs (2023)
9) Daylight - David Kushner (2023)
10) Summer Baby - Jonas Brothers (2023)
11) Stressed Out - Twenty One Pilots (2015)
12) What's My Name? - Rihanna (2010)
13) Airplanes (feat. Hayley Williams of Paramore) - B.o.B(2010)
14) Lights - Ellie Goulding (2010)
15) Break Free - Ariana Grande(2014)
16) Hot N Cold - Katy Perry (2008)
17) Diamonds - Rihanna (2012)
18) Oops!...I Did It Again - Britney Spears (2000)
19) Low - Flo Rida (2007)
20) Rude Boy - Rihanna(2009)
21) Just the Way You Are - Bruno Mars(2010)
22) Timber - Pitbull (2013)
23) Moves Like Jagger - Maroon 5(2011)
24) Right Round - Flo Rida (2009)
25) Grenade - Bruno Mars (2010)
Very CHR "Gold" heavy outside of the top 10.
As a casual CHR listener, I would rather listen to a hit from a couple years ago then go back 13+ years.
It’s odd.
I don't like the process of aging, so I don't mind hearing those on CHR.
I think it's because of the lack of quality new music from core artists. Sadly CHR doesn't want to play new music from new artists or even ones from established artists like Fall Out Boy or Pink. 😕
That is because, when stations try to play some of what you mention, the songs test "negative". So stations play stuff people like, even if it is older.
What about stuff from 2015 to 2019? A lot of those songs are still good. It's sad a lot of new artists won't be able to influence a new generation of listeners.
If they are not being played, they do not test with the station listeners.
I think that is their strategy, but just some places, so it looks like it depends.
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My local CHR played plenty of ‘60s oldies mixed in with contemporary hits in 1985. And since you mentioned the Beatles, you know they would hit the Top 40 one year later in 1986 with Twist & Shout.
It's up to producers and artists to come up with music that a large number of people want to listen to.
It is possible that programmers could seek out new music themselves (even off label) and play and see if it resonates with their listeners, if a station wants to be current based. They could then test it among their listeners to see how well it works with their tastes and continue or discontinue play if it does not, even if it does not get serviced to pop.
I remember some top 40 stations that would occasionally play a weird oldie, but it looks like this new crop of "gold based CHR's" is playing the same oldies over and over, multiple times a day, and they're usually lousy oldies.
It would make more sense to seek out new music that's better.
It would make more sense to seek out new music that's better.
I don't see it being a long term solution. There were markets that have played their "own" music before. In KC, Tech N9ne has gotten airplay and in other markets some individual (usually independently run) station spins a song. In 2016, KCHZ was one of the few to spin Tove Lo's Cool Girl and True Disaster, so station individuality might start happening for current based formats.
This is tedious. A format is not a living being and as such does not want to do anything. What the people who program do want is to attract the desirable audience to sell so everyone makes their money.
If the songs test well, they play. If they don’t…they don’t. It’s a business. Always has been.
So play it then test? No. Unless of course you are trying to involuntary retire.