When CBS announced its plan to merge their radio division with Entercom in February, I've had many concerns about what would happen to CBS' stations once they're turned over to Entercom, and what format changes would Entercom bring to those stations. Another reason why I should be concerned about this merger is because CBS owns radio stations in my area (These stations include 94.7, 95.5, 99.1, 101.9, 105.7, and 106.5), and will be part of Entercom, so I thought that this merger would lead to a format shakeup on radio stations serving my area.
A good example of a format change that may happen would be Entercom flipping one of their newly acquired stations to Top 40, serving Washington D.C.. If Entercom chose a station to blow up, I would predict El Zol 107.9 would be the perfect choice since the station has a 1 share, which was the lowest in the April PPM ratings. iHeartMedia's Hot 99.5 hasn't seen a Top 40 competitor in the Washington D.C. market for over 15 years, and CBS Radio has had a history of flipping stations in major markets to Top 40 to compete with iHeartMedia's CHR stations. Therefore, I think Entercom should continue this tradition CBS had since 2009, and bring a competing Top 40 station to Washington D.C.
A good example of a format change that may happen would be Entercom flipping one of their newly acquired stations to Top 40, serving Washington D.C.. If Entercom chose a station to blow up, I would predict El Zol 107.9 would be the perfect choice since the station has a 1 share, which was the lowest in the April PPM ratings. iHeartMedia's Hot 99.5 hasn't seen a Top 40 competitor in the Washington D.C. market for over 15 years, and CBS Radio has had a history of flipping stations in major markets to Top 40 to compete with iHeartMedia's CHR stations. Therefore, I think Entercom should continue this tradition CBS had since 2009, and bring a competing Top 40 station to Washington D.C.