WIWF adds HD, WTMA on HD-2

[charlestondxman]

I missed it a couple weeks ago, but 96.9 WIWF has added an HD signal. News Talk 1250 WTMA is on their HD-2, expanding WTMA’s reach locally.

 

[speer360]

They just gave Digital Notification to the FCC on 3/27. So hasn't been on long.

 

[101tm]

WTMA has been surprisingly resilient to be sort of a second rate talk station and on AM only in a smaller market until now. I wouldn’t be surprised if Cumulus tries to get it a translator at some point…if Kirkman hasn’t hoarded them all 🤣

 

[charlestondxman]

About 2-3 years overdue with this move. Maybe more. WTMA is at their lowest rating as a talk station. Under a 1 share. They only have the two local hours 7-9 with the former FM DJs (John Quincy and Sheree).

They were much stronger when they had Charlie James and Tara before they went to WYRD.

That 96.9 HD signal might be one of the best ones in the country. 100kw with that tower.

 

[101tm]

96.9 is a beast of a signal. I was getting it 35 miles south of Greenville last week. It’s a pretty good station and the best 96.9 has been since Sunny…but they really need to find a better morning show either local or syndicated. JB&B is not going to help with especially women, who make up a significant component of the classic hits listening audience. I think that holds them back from getting better numbers.

 

[vchimpanzee]

Don't know the signal was like there back then but cable in Myrtle Beach had the beautiful music station "Ecstasy" on a channel with announcements on screen. And I don't think any station in the Myrtle Beach market had beautiful music then. WAAV 102.7 might have reached the area.

I also picked up WXTC south of Monroe at least once.