Will HD Radio Multicasting return AAA to BIG markets like Los Angeles?

[Radiogeek500]

AAA of course has been tried in quite a few cities including Los Angeles and failed to get anything of significance. Of course KSCA never got above a 1.2 and KACD/KBCD was basically a pawn until Clear Channel got better properties in LA.

However, with Multicasting, there may be a chance for formats that wouldn't have been considered under normal circumstances to get a new life and one of those is AAA. Will someone revive AAA in LA? What do you all think?<P ID="signature">______________
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[radio-outsider]

> AAA of course has been tried in quite a few cities including
> Los Angeles and failed to get anything of significance. Of
> course KSCA never got above a 1.2 and KACD/KBCD was
> basically a pawn until Clear Channel got better properties
> in LA.
>
> However, with Multicasting, there may be a chance for
> formats that wouldn't have been considered under normal
> circumstances to get a new life and one of those is AAA.
> Will someone revive AAA in LA? What do you all think?
>

I'm beginning to believe that the audience for AAA and other "music lover" formats has already left radio for other technolgies. Broadcast radio is to music what fast food is to dining. Broadcast radio will continue to get worse and worse as it fights over the lowbrow audience that remains. Look at the TV model and what has happened to network TV, reality shows for idiots. Don't look for anything to creative on multicasting. Just a nighttime replay of Rush Limbaugh, or an revived oldies format, full time traffic/weather, etc.

HD radio will fail in the marketplace. Again, it's potential market has already moved on to better technologies. Compare it to Super VHS. Who cares??? <P ID="edit"><FONT class="small">Edited by radio-outsider on 07/17/05 02:14 PM.</FONT></P>

 

[DudeFan]

> > AAA of course has been tried in quite a few cities
> including
> > Los Angeles and failed to get anything of significance. Of
>
> > course KSCA never got above a 1.2 and KACD/KBCD was
> > basically a pawn until Clear Channel got better properties
>
> > in LA.
> >
> > However, with Multicasting, there may be a chance for
> > formats that wouldn't have been considered under normal
> > circumstances to get a new life and one of those is AAA.
> > Will someone revive AAA in LA? What do you all think?
> >
>
> I'm beginning to believe that the audience for AAA and other
> "music lover" formats has already left radio for other
> technolgies. Broadcast radio is to music what fast food is
> to dining. Broadcast radio will continue to get worse and
> worse as it fights over the lowbrow audience that remains.
> Look at the TV model and what has happened to network TV,
> reality shows for idiots. Don't look for anything to
> creative on multicasting. Just a nighttime replay of Rush
> Limbaugh, or an revived oldies format, full time
> traffic/weather, etc.
>
> HD radio will fail in the marketplace. Again, it's
> potential market has already moved on to better
> technologies. Compare it to Super VHS. Who cares???
>

The real problem, as I see it, is that with multicasting, no one will have receivers that will pull it on for years to come. Secondly, you'd have to hit the main channel and then switch to one of the other streams.. if they know its there.

Agressively promoted and marketed, maybe it will work, but the real success for local AAA's where no full power facility carries the format will be LPFM and streaming over phones and over the Net.