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Why Does Mix 92.5 Continue to Suck?

H

HeeHaw933

Guest
It's been a two-share station for years and in the last couple of books it's sunk to a 1.7. Does Sandusky even remember that they own it?! Does Sandusky even care?! What's the problem with it? Music? Jocks? Morning Show? I'm betting all of the above. How the hell has the Program Director kept his job this whole time? Why don't they hire a PD that knows how to win?

Please respond.<P ID="edit"><FONT class="small">Edited by radiojj on 06/12/05 01:36 AM.</FONT></P>
 
Several reasons:

1. They chose to pick a fight with a station that has been doing what they have been doing (Star 101.5) for over 10 years.

2. Star does tons of market research and spends plenty on marketing. All this while Mix probably spends more on their lease on copiers than they do on marketing or research.

3. Mix decided to do things on the cheap, starting with hiring a program director that has no competitive battle experience and is in general way over his head.

4. A nearly 20-year heritage morning show versus two people having never worked with each other, and one of the members of the morning team was pure poison to the team and the radio station overall.

5. Mix decided act with their heart, not their head, by going after a radio station, not a target audience.






> It's been a two-share station for years and in the last
> couple of books it's sunk to a 1.7. Does Sandusky even
> remember that they own it?! Does Sandusky even care?!
> What's the problem with it? Music? Jocks? Morning Show?
> I'm betting all of the above. How the hell has the Program
> Director kept his job this whole time? Why don't they hire
> a PD that knows how to win?
>
> Please respond.
>
 
How To End The KLSY/KPLZ Radio War Once And For All

> Several reasons:
>
> 1. They chose to pick a fight with a station that has been
> doing what they have been doing (Star 101.5) for over 10
> years.
>
> 2. Star does tons of market research and spends plenty on
> marketing. All this while Mix probably spends more on their
> lease on copiers than they do on marketing or research.
>
> 3. Mix decided to do things on the cheap, starting with
> hiring a program director that has no competitive battle
> experience and is in general way over his head.
>
> 4. A nearly 20-year heritage morning show versus two people
> having never worked with each other, and one of the members
> of the morning team was pure poison to the team and the
> radio station overall.
>
> 5. Mix decided act with their heart, not their head, by
> going after a radio station, not a target audience.

Since this battle will never be won on the radio dial, there is only one thing left to do:

THE GREAT PUGET SOUND RADIO SMOKE-OFF!

On this side of the table, Kent Phillips, who says confidently he will slay Marc Kaye at this match like some dweeb who brings ditch weed at a house party stocked with Super Bubbleberry hash.

In the middle of the table is The Original Larry, with a grinder, a stack of Zig-Zags and mountain of highest-quality shredded White Rhino bud on the table for this evening's event.

On the other side of the table is Marc Kaye, who sneers back at Phillips and says he can smoke 'em faster that Larry can roll 'em and that he will be asking for more long after Kent has slided out of his chair and nodded off and then wants Larry to roll up the nodded off Kent Phillips and whatever's left on the table into a super blunt to take back to his victory party.

Phillips shoots back, commenting that Kaye will be so stoned off his ass, his prehistoric ancestors will have the munchies.

Whatever the outcome, the annual Cannabis Cup they have in Amsterdam will be NOTHING compared to this. A radio industry smoke-off would be a great way to promote radio to younger, hipper audiences with spending money (and believe me, the convenience store, grocery/pizza delivery and fast food industries would not nowhere near as big as they are without stoners and they know it. Why should radio lose out on this HUGE and PROFITABLE demographic?) as well as tie into the Seattle Hempfest August 20-21, of which yours truly will be definately be present, if a bit blurry looking.....

May the best man win.

Round One! (DING!)........

<P ID="signature">______________
"Never keep up with the Jones's. Drag them down to your level" - Quentin Crisp

[email protected]


</P>
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

What the hell was that post about. The KLSY PD is
Bill West. He is the last guy who would take drugs.
I don't know if Phillips takes drugs, but that is not
at issue. The question is which station is stronger
in music, airstaff and marketing. KLSY wins in Music,
STAR is sort of an oldies Hot-AC. The STAR airstaff
is professional, but the KLSY airstaff is younger and
hungry. Not a slam, but the STAR morning show is probably
just professionally working out their last contract. The
PD has a Television show and probably can't coach them.
At night STAR is running John Tesh and going after the
older crowd, while KLSY has a hot night jock, maybe the
best pure night jock in town. In promotions, STAR's are
getting old. I know for a fact KLSY outspent them this
Spring and will outspend them overall.

Finally it is not just about STAR. KLSY is also focused
on KBKS and has done a good job reducing their 18-34 number since
February, especially in mornings and nights. Lighten up, and
don't "light up" before posting.
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

> What the hell was that post about. The KLSY PD is
> Bill West. He is the last guy who would take drugs.
> I don't know if Phillips takes drugs, but that is not
> at issue. The question is which station is stronger
> in music, airstaff and marketing. KLSY wins in Music,
> STAR is sort of an oldies Hot-AC. The STAR airstaff
> is professional, but the KLSY airstaff is younger and
> hungry. Not a slam, but the STAR morning show is probably
> just professionally working out their last contract. The
> PD has a Television show and probably can't coach them.
> At night STAR is running John Tesh and going after the
> older crowd, while KLSY has a hot night jock, maybe the
> best pure night jock in town. In promotions, STAR's are
> getting old. I know for a fact KLSY outspent them this
> Spring and will outspend them overall.
>
> Finally it is not just about STAR. KLSY is also focused
> on KBKS and has done a good job reducing their 18-34 number
> since
> February, especially in mornings and nights. Lighten up,
> and
> don't "light up" before posting.
>
Blah blah blah. Who friggin cares about KBKS, KPLZ and KLSY
anyway. No wonder you are friggin smokin Larry after reading this
friggin thread. SAVAGE RULES!<P ID="edit"><FONT class="small">Edited by Danadee on 06/10/05 11:59 PM.</FONT></P>
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

You have no basis for the statement you made--it's just not there. KLSY in thru phase 1 of Spring (when they had TV campaign going)has actually lost 40,000 cume listeners since the fall! KPLZ has continued to improve over KLSY and is up over the last 6 months, including a huge cume for phase 1. Their first phase nearly doubles KLSY 12+ and almost 9 times KLSY's share 18-34 in phase 1 (which is less than .5). Add to that KBKS just pulled it's highest cume month of the year and there is NO evidence of KLSY having any momentum.




> Finally it is not just about STAR. KLSY is also focused
> on KBKS and has done a good job reducing their 18-34 number
> since
> February, especially in mornings and nights. Lighten up,
> and
> don't "light up" before posting.
>
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

> What the hell was that post about. The KLSY PD is
> Bill West. He is the last guy who would take drugs.
> I don't know if Phillips takes drugs, but that is not
> at issue.

Not a slam against anybody either. And it's not about drugs. It's about a PLANT.

And I didn't say anybody does anything, just a satiracal what-if. It really would be a fun way to stop an increasingly senseless radio war. That's the thing I always hated about the bix. Too many minds that could seriously use a toke....

This isn't 1985. Pot is now totally mainstream and nothing to be afraid of or ashamed of. I'm not, no one else who tokes is either. Live with it....

The question is which station is stronger
> in music, airstaff and marketing. KLSY wins in Music,
> STAR is sort of an oldies Hot-AC. The STAR airstaff
> is professional, but the KLSY airstaff is younger and
> hungry. Not a slam, but the STAR morning show is probably
> just professionally working out their last contract. The
> PD has a Television show and probably can't coach them.
> At night STAR is running John Tesh and going after the
> older crowd, while KLSY has a hot night jock, maybe the
> best pure night jock in town. In promotions, STAR's are
> getting old. I know for a fact KLSY outspent them this
> Spring and will outspend them overall.
>
> Finally it is not just about STAR. KLSY is also focused
> on KBKS and has done a good job reducing their 18-34 number
> since
> February, especially in mornings and nights. Lighten up,
> and
> don't "light up" before posting.

Hey, that's where some of the best ideas in radio come from (when all else has apparently failed......)
>
<P ID="signature">______________
"Never keep up with the Jones's. Drag them down to your level" - Quentin Crisp

[email protected]


</P>
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

> > What the hell was that post about. The KLSY PD is
> > Bill West. He is the last guy who would take drugs.
> > I don't know if Phillips takes drugs, but that is not
> > at issue. The question is which station is stronger
> > in music, airstaff and marketing. KLSY wins in Music,
> > STAR is sort of an oldies Hot-AC. The STAR airstaff
> > is professional, but the KLSY airstaff is younger and
> > hungry. Not a slam, but the STAR morning show is probably
> > just professionally working out their last contract. The
> > PD has a Television show and probably can't coach them.
> > At night STAR is running John Tesh and going after the
> > older crowd, while KLSY has a hot night jock, maybe the
> > best pure night jock in town. In promotions, STAR's are
> > getting old. I know for a fact KLSY outspent them this
> > Spring and will outspend them overall.
> >
> > Finally it is not just about STAR. KLSY is also focused
> > on KBKS and has done a good job reducing their 18-34
> number
> > since
> > February, especially in mornings and nights. Lighten up,
> > and
> > don't "light up" before posting.
> >
> Blah blah blah. Who friggin cares about KBKS, KPLZ and KLSY
>
> anyway. No wonder you are friggin smokin Larry after reading
> this
> friggin thread. SAVAGE RULES!

If you smoked any part of me, you'd be stoned for years.
>
<P ID="signature">______________
"Never keep up with the Jones's. Drag them down to your level" - Quentin Crisp

[email protected]


</P>
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

> Not a slam against anybody either. And it's not about drugs.
> It's about a PLANT.
>
> And I didn't say anybody does anything, just a satiracal
> what-if. It really would be a fun way to stop an
> increasingly senseless radio war. That's the thing I always
> hated about the bix. Too many minds that could seriously use
> a toke....
>
> This isn't 1985. Pot is now totally mainstream and nothing
> to be afraid of or ashamed of. I'm not, no one else who
> tokes is either. Live with it....

Maybe you should post your little pot ramblings on another website. Then you wouldn't have to get so defensive about your posts.
 
I think I understand Larry's original post on this thread - it was a...

...JOKE. At least I enjoyed reading it.

> > This isn't 1985.

Yes, but the world lately seems like the Bowling for Soup song... "still preoccupied with 1985."

> Maybe you should post your little pot ramblings on another
> website. Then you wouldn't have to get so defensive about
> your posts.

When I'm reading a message board (or any website), if I don't like the subject I'm reading, I use a feature of my browser known as the "back" button. There's billions of people in the world, and not everyone likes all the same things I do. I try to respect, as much as possible, the opinions of those that are expressing their opinion in a constructive fashion, as I try to do. Just like that's why there's different radio stations/formats...<P ID="signature">______________
"Oregon, welcome to California!" - Bob Barker
Moderator at <a target="_blank" href=http://freedomlist.com/>Freedomlist</a> (not radio related)</P>
 
Re: I think I understand Larry's original post on this thread - it was a...

You're wasting your breath attempting to reason with AQH. I think he lives for those moments. My guess is his (among others) browser has 15 post buttons and no back button...
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

Such keen comments from Danadee. I am really glad he, she, it took the time to edit that last post. It made such a difference.
> >
> Blah blah blah. Who friggin cares about KBKS, KPLZ and KLSY
>
> anyway. No wonder you are friggin smokin Larry after reading
> this
> friggin thread. SAVAGE RULES!
>
 
Re: How To End The KLSY/KPLZ Radio War Once And For All

OK, this is so incredibly off topic that I should be deported, but why can't we agree that both KLSY and KPLZ suck? Oh, and so do people who smoke pot.

Still, I enjoyed the Smoke Off post. Funny.
 
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