Solid Gold Oldies......
....are not what they used to be.
Not that we don't love a little "It's My Party" Lesley Gore or "Eight Days A Week" The Beatles now and then, but these records are 40 years old. What are they NOW to the ears of a thirtysomething?
I've noticed since the '80s when the yuppies began infesting the biz, that the time continuity of oldies radio appears to have permanently stopped at 1974.
You don't need to be a stuffy market analyst to know that nostalgia waves in pop culture come in 20 year cycles. In the '70s, music and nostalgia for the '50s were popular (American Graffiti, Happy Days, Grease, etc.) In the '80s, you couldn't tune any station without hear a '60s tune somewhere. In the '90s, '70s disco and feathered mullets came back. And now in 2005, we got '80s heavy JACK eadio and Bowling For Soup, a band that were probably still embryos in 1985 singing about that year to today's dreamy thirtysomething housewives.
And we're only just beginning. The 2010's are going to give us '90s grunge specials on VH-1 and band reunions with new greatest hits complilations and irrelevant, filler-packed comeback albums, like the current '80s hair metal revival.
This usually coincides with the dawn of middle age when beginning around 35, the eyes, after years of denial finally begin to notice the face in the mirror is starting to seriously look like their parent's. Men especially, when you notice all these bizarre hair restoration schemes and pills for a sagging libido that somehow just can't be sold in stores being pitched to them by doctor-like voices or by young hot babes.
When you actually find yourself seriously LISTENING to these ads, face it, you've hit middle age. There is no where else to go but down from this point dude.
Of course, a thirtysomething brain at first refuses to believe this. They would like to think they still can compete physically and mentally (and with men, sexually) with any 20 year old whippersnapper out there while aurally, they can't handle The Game or Breaking Benjamin or any loud unfamiliar noises really. So like everything else in the small but growing pharmacy inside their medicine cabinets, oldies radio comes in as a mild brain salve. It's not narcotic in any way, even though delusions of this music potentially dominating the pop charts again have been reported among some listeners.
But oldies radio today seems to be stuck in the '80s, in which they were pretty much all '60s back then. I used to like '60s music until the overkill of it in the '80s burned me out on most of it and that's kind of how a lot of people my age feel about oldies radio today. Our oldies currently are from the late '70s to about 1990, which is ironically, is the bulk of JACK's playlist.
Baby Boomers will argue with this, but the '60s are KIXI fodder now. It's time for oldies radio to catch up to the current oldies cycle
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"Never keep up with the Jones's. Drag them down to your level" - Quentin Crisp
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