GREETINGS FROM EASTERN NORTH CAROLINA
sbakal said:
DAMac: Ah, that explains why the Urban format is so stale. They have more freedom on Urban AC. I have always read the ratings. When Cy Young was PD, Foxy had lower ratings than they do now, and K97 had high ratings. The urban format here doing lousy can be attributed to K97 not keeping up with the times. Their imaging sucks, and their rotation is stale. If they were more like 102Jamz or Foxy 99 they would have higher ratings. Foxy on the other hand is a great station. Nate Morgan, the current PD I believe, does a great job with Foxy. What would save K97 is allowing the local PD to be more than a glorified monitor. If Clear channel flipped 93,9 Kiss FM to Power 93.9 and did the same thing they do in Richmond, 97.5 would be done. Now on New96.9 the audience they are trying to cater to has already died, is in a nursing home, or sits at home all day. There is a reason Foxy went away from what is going on. If anything, they should be going after K97s Russ Parr audience. Steve Harvey is much better than Russ Parr.
Russ Parr has 'potty mouth.' I am tired of Magazine Publishers, Broadcasters, Record Companies, and other media professionals and corporations who in collusion with other members of the African American who thrive on or seem to think that they have the "God Given" right to peddle a barrage of foul and filthy language upon our communities just because they are fortunate enough to have the means to do so (or the Constitutional Right to offend me?). Its enough to have everybody elses media pounding on us from Trash TV to Hostile News/Talk Shows. We were once protected from that. Now we are "too old" to know what we want.
First: Numbers are good to have and ratings are cool and it's nice to have the priviledge to be hired as an "order taker." When I was "younger" before I went into a nursing home; opps wait...
I'm not in a nursing home yet, my first career became my second career and the thing is I never stopped working. I know plenty people like that. So what do you know! Anyway in the 70's I use to work as a Account Excutive selling advertising for ABC's Progressive Rock O&O KAUM-FM back in Houston. My sales manager, a Lee Cromwell said to me AND let me reiterate and quote him once again as I believe I did in my comments about there being
'Too Much Rock, Too Much Country, Too Much Gospel and Not Enough Soul here on the Eastern Carolina 'Diss' '_Cussin' Board, "... you live by the numbers, you die by the numbers.... here we sell class not mass." I passed that on to my active accounts, like Sears, or Eckard Drugs, Omni Waterbeds or Gap Jean Outlets in their infancy [or the Banana Republic_not mine]. We were one of the elements they used to build their brand. If you build your revenue on a solid client base, the numbers are just "gravy." That means you have to have some ideas... compatible and workable ideas! Especially when their is a quarter of a million African American or Black consumers spending a billion plus dollars here in east of I-95 annually. That's elementary too some people [who have good business acumen and instincts, but that is becomming a rare commodity in commercial radio sales].
Second: The same Progressive Rock audience I sold in the 70's is today's Classic Rock audience and I don't hear anybody in radio referring to them as being "old." If I was bias like some of you younger professionals I would think many of you don't have any good ideas but I because of the wisdom I have gained I know better. So once again I say to you and others like you, spare me the slander and the ridicule... I'm not ready to be old and neither are many of my peers. Here in Eastern North Carolina
BJZ is suddenly getting the buzz not to mention the fact that their signal is getting into Greenville, including in-house reception at "10BY!" And I find their music selection is decent. There is a sense of effort. The word is getting around. They don't have to hide behind the pulpit and for now it seems that they aren't having a "orgy of indecent lyrics" on the airwaves." I am enjoying the music (but if it should I'm gone_and I will just listen to my own radio program. Risque is one thing filth is another).
If we had a "BZJ" before the presidential election "North Carolina 'woulda' went 'blue' and McCory would not have been in the state house, and with that being stated, remember their sales teams can sell that format across the board to include religeous information [i.e., to the highways and the hedges] as revenue if need be. No more "preachin'... to the just the choir" radio formats. Also remember it could have been Romney [aka Bain Capital and more of them Clear Channel-type deals] in the Whitehouse. Murdock would have been the first one at his door. That old "codger," he ain't got a creative idea in his head_right? Aren't we lucky! We are alreadypowerless enough.
Now the only real problem I really have with people like
Harvey or Sweat and unlike Tom Joyner, who were not career DJs'and Broadcasters [like me] who have been displaced and replaced by the development of these mega_corporate entities who have access to our law-making bodies and excessive use of technology like Clear Channel who unlike before can give their selected talent the "instant nationwide hook-up" whether their talent selection demands it or not. And money like technology can be misused. In essence many of these talents were a product of promotional efforts which found its roots in radio and then TV.
And with the large amounts of money these talents will be making they could even buy a few radio stations for themselves but they won't. It's all political now. In the mean time, "Getta life!"
One more thing, you need to watch whats going on around you. Real broadcasters and the communities they served have been legislated out of the process. You can get legislated out if the process too. Ponder that. Radio might be the only thing that will save you and me.
PEACE, LOVE AND SOUL!!!
Softjamms...
