Under the LMA, WYBC-FM has become a very successful, tight-sounding Urban AC. Of course, it is 100 percent professional now. Could WBRU have increased its value by moving away from rock, a fragmented genre in decline among younger listeners, and trying to find a rhythmic/urban niche to serve while still maintaining some responsibilities for Brown students?
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WBRU's Sale Coming Soon
- Thread starter Jacko
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Under the LMA, WYBC-FM has become a very successful, tight-sounding Urban AC. Of course, it is 100 percent professional now. Could WBRU have increased its value by moving away from rock, a fragmented genre in decline among younger listeners, and trying to find a rhythmic/urban niche to serve while still maintaining some responsibilities for Brown students?
My view is anything would have been better than the format they chose. If you're losing money with a format, and still stick with it, that's not good.
This should be a lesson for people who think you can run a commercial station with an uncurated music list. You can't.
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Did they ever come back on? Back in 2014 the last song WCCC 106.9 in Hartford played was "The Walk" by Pantera just after 5PM. It ended just about 5:05PM. Then they went off the air for about 90 seconds to 2 minutes and then came back on with the new K-LOVE Legal ID. "You're listening to Positive Entertaining K-Love. WCCC West Hartford and 106.9 WCCC-FM Hartford." At that time of launch K-LOVE was on WCCC AM/FM. They eventually donated the AM to a "religious school" in Minnesota that owns a bunch of preaching and teaching stations all over the country.
Yes they're back on now. I'm not sure what time.
It is another sad day for Rhode Island radio. WBRU has been a culturally important in institution for nearly 50 years. Its alumni include Christiane Amanpour, Chris Berman, and CNN President, Jonathan Klein. Its awards include medium market station of the year (multiple times), College News Station of the year, and many other citations. The annual WBRU Rock Hunt, and the free summer concerts were culturally important events every year. It is unfortunate, that the radio industry is failing to provide reasons for people to listen. Providence has another station whose programming syndicated and voice-tracked. RIP WBRU
Don't blame the radio industry. This decision was made by Brown students and the BBS. Even the University was opposed to this sale.
So far 91.1 and 104.7 is still K-Love as well. What is Air 1?
More Jesus music, leaning more CHR as opposed to K-Love, which leans Hot AC.
After all the years of building that station to the important industry leader, those/that ****ing *******/s sell it to a ****ing Christian network. What a ****ing travesty. ****ing souless sleazeball ****
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WBRU has not been an "industry" leader for many years. The station had lost audience and was losing money for the student body organization that ran it.
The station had declined to the point that they were selling on eBay old copies of FMQB and The Gavin Report from their archive. They were dying the death of a thousand cuts... no single thing brought them down... just a combination of poor management and poor programming.
Whatever they had was lost long ago.
The organization that bought it only stepped in because the owners decided to sell it. There is no need to use the F-word against them; the decline of WBRU was self-inflicted.
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If they continue to run the online station the way they radio the FM, they will squander the $5 million they made from selling the station in a few years. They'll be left with no assets, no money, and no service for the students.
As CTListener mentioned, it's a younger skewing Christian music format also run by EMF. Last time I heard it, it sounded more rock than pop, though it's been awhile since I've listened.
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