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$$ WANTED $$ Hooper, Pulse, etc...

Huff

Huff

Administrator
Staff member
I'm looking for any pre-Arbitron era local radio ratings reports.
Any market.
I'd be happy to get copies, and am willing to pay money for any originals. Please reply or private message.
 
I believe I can scare up a few. By the way, does ARBitron control any old C.E. Hooper/Hooperatings trademarks and copyrights?
 
The King Bee said:
I believe I can scare up a few. By the way, does ARBitron control any old C.E. Hooper/Hooperatings trademarks and copyrights?
Click to expand...

Thanks King Bee, would love to see what you have!

Arbitron only has rights over Arbitron data. If I recall correctly, the Hooper company eventually got absorbed into Nielsen (this some two decades after Hooper sold its national ratings system to Nielsen in order to focus solely on local market research.) Apparently Nielsen never bothered archiving any of the old local radio market data since they weren't in the business of measuring local radio at the time.
 
The King Bee said:
I believe I can scare up a few. By the way, does ARBitron control any old C.E. Hooper/Hooperatings trademarks and copyrights?
Click to expand...
Hey King Bee, any luck scaring any up?
 
Someone has disturbed the archive where I saw the old Pulse, Hooper and ARBitron books for Louisville. I'm searching the stacks at the University Of Louisville for them now...anyone with old radio/TV ratings books for any market, give me a shout!
 
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