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Variety Hits in 2006

R

Radiogeek500

Inactive
Inactive User
Being this was the darling format for 2005 along with Hurban, what do you all see for Variety Hits in 2006?

I say with the Jacks, Jills and Hanks having done their chores in 2005, I submit a bold new take on the thing for 2006. Either a "Marvin" or "Isley" or mabye even "Usher" Urban Variety Hits station. This would be a "Broad Based Urban Variety Hits station playing R&B and some Hip Hop Classics from the 70s, 80s and 90s. Could work in the African American markets like Detroit, DC, Chicago, New York, and others. We shall see what becomes. <P ID="signature">______________
20 Years of POWERFUL music
Power 106 La's Party Station.

JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!</P>
 
I have never understood this constant call to "urbanize" every new format that comes out. The latest being now that we have Jack, so now let's give him some rhythm.

It didn't work with Jammin' Oldies, either.


> Being this was the darling format for 2005 along with
> Hurban, what do you all see for Variety Hits in 2006?
>
> I say with the Jacks, Jills and Hanks having done their
> chores in 2005, I submit a bold new take on the thing for
> 2006. Either a "Marvin" or "Isley" or mabye even "Usher"
> Urban Variety Hits station. This would be a "Broad Based
> Urban Variety Hits station playing R&B and some Hip Hop
> Classics from the 70s, 80s and 90s. Could work in the
> African American markets like Detroit, DC, Chicago, New
> York, and others. We shall see what becomes.
>
 
Jack in Lubbock TX in 2006?

I'm wondering if this will be the year that Lubbock Texas gets a Jack FM, if so, will it be via ABC or locally programmed, what station and when?


> Being this was the darling format for 2005 along with
> Hurban, what do you all see for Variety Hits in 2006?
>
> I say with the Jacks, Jills and Hanks having done their
> chores in 2005, I submit a bold new take on the thing for
> 2006. Either a "Marvin" or "Isley" or mabye even "Usher"
> Urban Variety Hits station. This would be a "Broad Based
> Urban Variety Hits station playing R&B and some Hip Hop
> Classics from the 70s, 80s and 90s. Could work in the
> African American markets like Detroit, DC, Chicago, New
> York, and others. We shall see what becomes.
>
 
> Being this was the darling format for 2005 along with
> Hurban, what do you all see for Variety Hits in 2006?
>
> I say with the Jacks, Jills and Hanks having done their
> chores in 2005, I submit a bold new take on the thing for
> 2006. Either a "Marvin" or "Isley" or mabye even "Usher"
> Urban Variety Hits station. This would be a "Broad Based
> Urban Variety Hits station playing R&B and some Hip Hop
> Classics from the 70s, 80s and 90s. Could work in the
> African American markets like Detroit, DC, Chicago, New
> York, and others. We shall see what becomes.

Josh, we're hoping you're correct!

http://www.rhythmandgold.com

Anita Bonita
 
> I have never understood this constant call to "urbanize"
> every new format that comes out. The latest being now that
> we have Jack, so now let's give him some rhythm.
>
> It didn't work with Jammin' Oldies, either.
>
It would be interesting if something like that is created. I don't see why it shouldn't be tried out, an urban/R&B version of variety. Indianapolis has Hank and is doing well. Of course Hank is anything Country. But the problem might be advertising revenue, since Urban is usually high rater, but not always a big biller. But if this this type of variety is tried out, it would have to be a company that doesn't have a cookie-cutter format, like Radio One does, as many people complain about.
 
Variety Hits

Exactly- it has the potential to be a revenue disaster.

I just also think there's this camp that views EVERYTHING from a "can I dance to it" point of view. They tried the same thing with the Eighties format, made it very dancy and quite low rated. They don't get that works on the radio and what works in clubs are almost always mutually exclusive.


> >
> It would be interesting if something like that is created.
> I don't see why it shouldn't be tried out, an urban/R&B
> version of variety. Indianapolis has Hank and is doing
> well. Of course Hank is anything Country. But the problem
> might be advertising revenue, since Urban is usually high
> rater, but not always a big biller. But if this this type
> of variety is tried out, it would have to be a company that
> doesn't have a cookie-cutter format, like Radio One does, as
> many people complain about.
>
 
Re: Variety Hits

> Exactly- it has the potential to be a revenue disaster.
>
> I just also think there's this camp that views EVERYTHING
> from a "can I dance to it" point of view. They tried the
> same thing with the Eighties format, made it very dancy and
> quite low rated. They don't get that works on the radio and
> what works in clubs are almost always mutually exclusive.

You're right, but it was worth a try. I don't remember, so, how did the 80s format do in the beginning of it's day?
 
> I have never understood this constant call to "urbanize"
> every new format that comes out. The latest being now that
> we have Jack, so now let's give him some rhythm.
>
> It didn't work with Jammin' Oldies, either.
>
>
> > Being this was the darling format for 2005 along with
> > Hurban, what do you all see for Variety Hits in 2006?
> >
> > I say with the Jacks, Jills and Hanks having done their
> > chores in 2005, I submit a bold new take on the thing for
> > 2006. Either a "Marvin" or "Isley" or mabye even "Usher"
> > Urban Variety Hits station. This would be a "Broad Based
> > Urban Variety Hits station playing R&B and some Hip Hop
> > Classics from the 70s, 80s and 90s. Could work in the
> > African American markets like Detroit, DC, Chicago, New
> > York, and others. We shall see what becomes.
> >


Once AMFM merged with Jacor and then Clear Channel, they weren't big believers in Jammin' Oldies - but where hte format stayed on - or was evolved - it is still working. KCMG/L.A. evolved into KHHT ... KISQ/S.F. is pretty heavily gold-based, KMGV/Fresno still exists - as does XHRM/San Diego - and not to mention WMOJ/Cincinnati...



>
 
Re: Variety Hits

> > Exactly- it has the potential to be a revenue disaster.
> >
> > I just also think there's this camp that views EVERYTHING
> > from a "can I dance to it" point of view. They tried the
> > same thing with the Eighties format, made it very dancy
> and
> > quite low rated. They don't get that works on the radio
> and
> > what works in clubs are almost always mutually exclusive.
>
> You're right, but it was worth a try. I don't remember, so,
> how did the 80s format do in the beginning of it's day?
>
When Jeffrey T Mason did the Eighties Channel for BCR in Chicago on the suburban WXXY/WYXX simulcast on 103.1 in 1999-2001, he did an 80's pop version and was a high rater. I don't know much about the station since I didn't live in their coverage area. WXXY (now WVIV, licensed to Highlannd Park, IL) covered the northern suburbs & portions of the north side of Chicago, while WYXX (now WCSJ-FM, licensed to Morris, IL))covered the Morris/Joliet, IL area, and both stations are short-spaced with each other, which was why they had nulls at that time. The only reason BCR dropped 80's was because they felt they couldn't compete with ABC, who lauched their own 80's station on a city grade stick. ABC dropped their 80's format after 4 months on the air. ABC's 80's was mainly a new wave type 80's (correct me if I'm wrong), and their playlist was narrow. So they (ABC) set themselves up for a failed format. But ABC was always known to never stick with a format for a long time on 94.7. WTMX is doing an all 80's channel on their sub-channel on IBOC. I don't know what it sounds like, but from the 80's songs I heard on WTMX's primary station, it's broader since Nine-FM came on the scene, and not Jack.
 
Variety Hits

I don't think it is worth a try. To just slap some contrived idea of a format on-air without having an existing hole makes totally no sense. It's a waste of time and resources.

Reis & Trout said it best: "find the hole, then fill it". If there's no hole, there's nothing to fill.


>
> You're right, but it was worth a try. I don't remember, so,
> how did the 80s format do in the beginning of it's day?
>
 
> But if this this type
> of variety is tried out, it would have to be a company that
> doesn't have a cookie-cutter format, like Radio One does, as
> many people complain about.
>

Other than radio geeks, who complains about so-called cookie cutter formats or even knows that term? The track record of formats that break the mold is not good.
 
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