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Urban stations flat out ignoring Reggaeton

R

Radiogeek500

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Urban Radio has always been one to play it safe in the new trends catagory. Didin't embrace much rap in the 80s(in fact some urbans like WGCI and such continued to lean very adult into the 2000s!) and some did embrace a little bit of dance music(freestyle and House) but even that was never full blown and died out after 94. But at least you heard traces of that stuff on most Urbans, even those that leaned Adult. But Reggaeton is another story. It is nowhere to be found even in the Hispanic heavy cities like NYC, Miami, Los Angeles and such where a Urban station exists. Some people say that Reggaeton isn't appealing to African Americans and such, but I'm even amazed that Daddy Yankee's Like You was shunned and that felt very hip hop-ish indeed. Are Urban stations right for ignoring this musical style? Thoughts?<P ID="signature">______________
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> Urban Radio has always been one to play it safe in the new
> trends catagory. Didin't embrace much rap in the 80s(in fact
> some urbans like WGCI and such continued to lean very adult
> into the 2000s!)

Well I actually appreciate the fact that some urbans like V-103, WPGC, and WGCI remain adult leaning to this day because there's not much good music out of recent. In addition, all thoses types of urbans seems to always beat the Urban AC in their market also, because of their wide appeal to people between the ages 18 to 40. I get so sick and tired of hearing all this wack crunk music all the time, give me some R&B if you can't play positive rap or hip hop with substance.

and some did embrace a little bit of dance
> music(freestyle and House) but even that was never full
> blown and died out after 94. But at least you heard traces
> of that stuff on most Urbans, even those that leaned Adult.
> But Reggaeton is another story. It is nowhere to be found
> even in the Hispanic heavy cities like NYC, Miami, Los
> Angeles and such where a Urban station exists. Some people
> say that Reggaeton isn't appealing to African Americans and
> such, but I'm even amazed that Daddy Yankee's Like You was
> shunned and that felt very hip hop-ish indeed. Are Urban
> stations right for ignoring this musical style? Thoughts?
>

Actually 99 Jamz in Miami does play reggaeton, but mainly on during the evening hours of 6-10pm and late Friday nights.
<P ID="signature">______________
If you don't like what I said....Oh hell, oh well. I have bigger fish to fry.</P><P ID="edit"><FONT class="small">Edited by jaleo23 on 08/03/05 06:27 PM.</FONT></P>
 
NYC has a 24/7 Regaeeton station. La Kalle 105.9/92.7

Hartford's two Hip-Hop Station have regaeeton shows. Sunday nights on both Infinity's HOT 93.7 and CC's POWER 104.1

And of course the Spanish Stations in Hartford have the regaeeton shows.

LaMega 910 has one M-F 12PM-1PM. And on Friday nights, I think.
SuperMax 1480 has one Saturdays 4PM-5PM.
Galaxia 1380 has one on Sundays.
 
> NYC has a 24/7 Regaeeton station. La Kalle 105.9/92.7
>
> Hartford's two Hip-Hop Station have regaeeton shows. Sunday
> nights on both Infinity's HOT 93.7 and CC's POWER 104.1
>
> And of course the Spanish Stations in Hartford have the
> regaeeton shows.
>
> LaMega 910 has one M-F 12PM-1PM. And on Friday nights, I
> think.
> SuperMax 1480 has one Saturdays 4PM-5PM.
> Galaxia 1380 has one on Sundays.
>

Exactly, not to mention the audio stream of a former pirate also here in the Hartford area has a few songs in rotation that are Regaeeton. I also hear plenty of it on NYC's Hot-97.

Then again, non of those are pure Urban stations (Jay, think of WYBC FM if they were to do only new music) and are either Churban or Hip-Hop.
 
> Urban Radio has always been one to play it safe in the new
> trends catagory. Didin't embrace much rap in the 80s(in fact
> some urbans like WGCI and such continued to lean very adult
> into the 2000s!) and some did embrace a little bit of dance
> music(freestyle and House) but even that was never full
> blown and died out after 94. But at least you heard traces
> of that stuff on most Urbans, even those that leaned Adult.
> But Reggaeton is another story. It is nowhere to be found
> even in the Hispanic heavy cities like NYC, Miami, Los
> Angeles and such where a Urban station exists. Some people
> say that Reggaeton isn't appealing to African Americans and
> such, but I'm even amazed that Daddy Yankee's Like You was
> shunned and that felt very hip hop-ish indeed. Are Urban
> stations right for ignoring this musical style? Thoughts?
>

Except maybe for mix shows, I'd agree with you. It's danceable without being very poppish. Much of it's very entertaining.

How "Culo" by Pitbull (feat. Lil' Jon) gets no radio love, I'll never know. <P ID="signature">______________
There's nothing to see here.</P>
 
<font color=3333ff>Back in 98, WGCI did a two hour ORIGINAL Reggae show on Sat. nights.

It didn't last. People were not feelin it. I was shocked when I heard the Spanish and Reggae vibe when I went to Florida in 99. What a difference a market makes.

Look, Southern Hip Hop is the juice right now, and I don't know why Urbans SHOULD play Reggaeton. It's not even that old, and so far I've heard some songs, and the beat seems very very similar. I'm not sure what it can evolve into. Not saying that some stations rushed to flip, but I think that Techno/Dance/Trance has a better survival rate than a station promoting Reggaeton as their main focus.

</font>

> Urban Radio has always been one to play it safe in the new
> trends catagory. Didin't embrace much rap in the 80s(in fact
> some urbans like WGCI and such continued to lean very adult
> into the 2000s!) and some did embrace a little bit of dance
> music(freestyle and House) but even that was never full
> blown and died out after 94. But at least you heard traces
> of that stuff on most Urbans, even those that leaned Adult.
> But Reggaeton is another story. It is nowhere to be found
> even in the Hispanic heavy cities like NYC, Miami, Los
> Angeles and such where a Urban station exists. Some people
> say that Reggaeton isn't appealing to African Americans and
> such, but I'm even amazed that Daddy Yankee's Like You was
> shunned and that felt very hip hop-ish indeed. Are Urban
> stations right for ignoring this musical style? Thoughts?
>
 
> Urban Radio has always been one to play it safe in the new
> trends catagory. Didin't embrace much rap in the 80s(in fact
> some urbans like WGCI and such continued to lean very adult
> into the 2000s!) and some did embrace a little bit of dance
> music(freestyle and House) but even that was never full
> blown and died out after 94. But at least you heard traces
> of that stuff on most Urbans, even those that leaned Adult.
> But Reggaeton is another story. It is nowhere to be found
> even in the Hispanic heavy cities like NYC, Miami, Los
> Angeles and such where a Urban station exists. Some people
> say that Reggaeton isn't appealing to African Americans and
> such, but I'm even amazed that Daddy Yankee's Like You was
> shunned and that felt very hip hop-ish indeed. Are Urban
> stations right for ignoring this musical style? Thoughts?
>


Urbans should superserve the African-American community. I don't think they should play Reggaeton. In most of the major Hispanic markets, there are now fulltime Reggaeton stations and/or the rhythmics play a generous amount of it. There is no need for Urbans to play it. I actually think it helps a station like KKBT/LA not to play it because it gives them an R&B niche and their own unique identity.

While I'm not in favor of Urbans playing Reggaeton, I was very critical of Urbans that ignored hip hop in the 1990s. Back then, there were far too many Urbans that were out of touch with what their listeners wanted. One Urban I approved of in the 90s was WOWI/Norfolk. They were very aggressive on playing rap. I remember thinking that if a WOWI type station appeared in markets where the Urban was too adult, the heritage station ignoring rap would really pay the price. But before this could happen, most Urban stations caught up with the times and shifted in a hip hop direction.
 
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