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Univision Joins Broadcaster Traffic Consortium

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Radio Ink Buzz Stream

Several broadcasters have jumped on board the BTC, which is a network that distributes location-based data, including local traffic, weather, and fuel prices via radio technology to navigation devices and automobile in-dash systems. Univision is the biggest of the new adds. BTC President Paul Bremmer said, "Watching the BTC data broadcast network grow has been truly astounding. This shows that FM and HD radio can win lucrative telematics business normally won by satellite or mobile broadband when we perform uniformly."

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