Univision - Better Support On Hurban?

[PassDutch]

So far, CC owns 4 hurbans (KLOL Houston, WMGE Miami, KMGG Denver, KABQ Alberquerque). Univision has got 6 hurbans (WCAA & WZAA in NYC, KVVZ San Francisco, KFZO Dallas, KVVF San Jose & KZOL in Fresno). WCAA & WZAA simulcast, but KVVZ & KVVF simulcast as well. Univision now seems to have the highest number of hurbans in the USA.

 

[gibby]

> So far, CC owns 4 hurbans (KLOL Houston, WMGE Miami, KMGG
> Denver, KABQ Alberquerque). Univision has got 6 hurbans
> (WCAA & WZAA in NYC, KVVZ San Francisco, KFZO Dallas, KVVF
> San Jose & KZOL in Fresno). WCAA & WZAA simulcast, but KVVZ
> & KVVF simulcast as well. Univision now seems to have the
> highest number of hurbans in the USA.

Advertisers are now turning their attention to the U.S. Latin
marketplace and Hurban is the best platform for ad agencies and
their clients to reach 2nd & 3rd generation U.S. Hispanics. It's
not surprising that Univision is now outnumbering CC in Hurban.
It strengthens their brand. I enjoy reggaeton. But, reggaeton is
still a compilation driven industry. From a label perspective, it's
wonderful. It delivers big sales numbers with low production costs.
But, does Hurban need more stars? Can it survive with it's dizzying
and sometimes overwhelming list of reggaeton players?

There are some positive developments to answer those questions. Like
the newly created Latino imprint of Bad Boy Latino. P. Diddy's philosophy is creating stars. Also, i'm sure Tego Calderon will hit it out the ball park
with his soon to be issued Atlantic release that will feature several key hip hop guests. The industry looks very healthy.

 

[eggsdannythomas]

In Chicago, Univision's VIVA has been playing too much reggeaton (total crap music, no talent). As a matter of fact, this 4th of July weekend they have ONLY been playing reggaeton, I expect them to flip Hurban this week. I even heard Snoop Dogg, Game & 50 CENT, and Gasolina about 300 times so far.

I dont care what statistics David Eduardo presents, reggaeton sucks, and it is for degenerate gang bangers. Sad because I really thought the future of Spanish music was going to be more Rock based. I guess I was wrong in a major way.

Young people (Black, White, Hispanic) love the ghetto lifestyle. Maybe if they listened to "La Oreja de Van Gogh" they would be able to get jobs and speak well, instead of repeating "you know what im sayin, you know what I'm sayin".

 

[DavidEduardo]

> I dont care what statistics David Eduardo presents,
> reggaeton sucks, and it is for degenerate gang bangers. Sad
> because I really thought the future of Spanish music was
> going to be more Rock based. I guess I was wrong in a major
> way.

Yep. There is not a single successful Spanish rock station except in Argentina, and it is a classic rock station. In Mexico, for example, rock en español is perceived as appealing to lower income listeners, which makes it very hard to sell.
>
> Young people (Black, White, Hispanic) love the ghetto
> lifestyle. Maybe if they listened to "La Oreja de Van Gogh"

... they would speak with a lisp!

> they would be able to get jobs and speak well, instead of
> repeating "you know what im sayin, you know what I'm sayin".

Reggaetón has feeling. The pop music today is formulaic and monotonous.

 

[eggsdannythomas]

Maybe if they listened to "La Oreja de Van
> Gogh"
>
> ... they would speak with a lisp!
>


LOL, very funny David. That was a good one, I forgot they were Gallegos.

Just to let you know, I do think you are the most knowledgable guy when it comes to these issues. Even though I'm 30 years old, I feel old when I listen to Reggaeton, maybe that's why I cant get into it. I am a Hip-Hop fan, but I'm a rocker.

I'm curious though, are you Boricua, Cubano, Mexicano. I always assumed you were PR because you know alot about the stations down there. I'm Cuban.

 

[gibby]

> > I dont care what statistics David Eduardo presents,
> > reggaeton sucks, and it is for degenerate gang bangers.
> Sad
> > because I really thought the future of Spanish music was
> > going to be more Rock based. I guess I was wrong in a
> major
> > way.
>
> Yep. There is not a single successful Spanish rock station
> except in Argentina, and it is a classic rock station. In
> Mexico, for example, rock en español is perceived as
> appealing to lower income listeners, which makes it very
> hard to sell.
> >
> > Young people (Black, White, Hispanic) love the ghetto
> > lifestyle. Maybe if they listened to "La Oreja de Van
> Gogh"
>
> ... they would speak with a lisp!
>
> > they would be able to get jobs and speak well, instead of
> > repeating "you know what im sayin, you know what I'm
> sayin".
>
> Reggaetón has feeling. The pop music today is formulaic and
> monotonous.

What you might find is the emergence of U.S. Latin pop with
artists such as Marcos Hernandez, Natalie and others taking
the lead. Mexican pop music is at a crossroads especially when
you consider that it's biggest stars are a group of cast members
from a television soap opera(Rebelde). How tired is Thalia's
"Amar sin ser amada".

 

[shadowman]

> In Chicago, Univision's VIVA has been playing too much
> reggeaton (total crap music, no talent).
Crap? you must be a old bitter radio listener that wants to stick to the major three classifications of music. This is the same thing your parents might had said if they would had listened to Salsa in the 70's


> As a matter of fact, this 4th of July weekend they have ONLY been playing
> reggaeton, I expect them to flip Hurban this week. I even
> heard Snoop Dogg, Game & 50 CENT, and Gasolina about 300
> times so far.

There is something called the frequency dialer on your radio. If you don't like what you hear, change the station.

>
> I dont care what statistics David Eduardo presents,
> reggaeton sucks, and it is for degenerate gang bangers.

Reggaeton and Latin rap has nearly two decades of history. It's not gangbanger music

> Sad because I really thought the future of Spanish music was
> going to be more Rock based. I guess I was wrong in a major
> way.

Although Latin rock is popular in many parts of Latin America, the sales for artists on this genre had been heavily surpassed by Reggaeton/Chicano Rap acts like tego Calderon, Don Omar, Akwid, Jae P., Vico C (who has two decades of history in this music style, and he's no gang banger), and Daddy Yankee.

>
> Young people (Black, White, Hispanic) love the ghetto
> lifestyle. Maybe if they listened to "La Oreja de Van Gogh"
> they would be able to get jobs and speak well, instead of
> repeating "you know what im sayin, you know what I'm sayin".
>

Now, that's another problem that should not be blamed on Reggaeton. If you want to blame them for not doing enough reading, focusing on a good education, then I'll give you the benefit of the doubt on your last comment. Do the research, amigo.

 

[DavidEduardo]

> Just to let you know, I do think you are the most
> knowledgable guy when it comes to these issues. Even though
> I'm 30 years old, I feel old when I listen to Reggaeton,
> maybe that's why I cant get into it. I am a Hip-Hop fan,
> but I'm a rocker.

I love Spanish rock, too, especially the artists from Argentina. Of course, working for Mega 98.3 there for nearly 5 years helps...
>
> I'm curious though, are you Boricua, Cubano, Mexicano. I
> always assumed you were PR because you know alot about the
> stations down there. I'm Cuban.

I spent most of my career in PR. I grew up between Mexico and Ecuador, moving to PR in 1970. There is a bio at www.davidgelason.com
>

 

[DavidEduardo]

> > monotonous.
>
> What you might find is the emergence of U.S. Latin pop with
>
> artists such as Marcos Hernandez, Natalie and others taking
> the lead.

They never will if they do not get thier material to radio stations. I have never heard of either of these, and I do a new releases CD that goes to over 300 stations in about 22 countries and get service from just about everyone! (In addition to the regular radio job I have)

> Mexican pop music is at a crossroads especially
> when
> you consider that it's biggest stars are a group of cast
> members
> from a television soap opera(Rebelde).

Or La Academia.

> How tired is
> Thalia's
> "Amar sin ser amada".

And pop in Argentina is all La Academia also, and in Spain last year, about half the pop hits cem from Vale Music, the label that came out of Operación Triunfo.

 

[gibby]

> > > monotonous.
> >
> > What you might find is the emergence of U.S. Latin pop
> with
> >
> > artists such as Marcos Hernandez, Natalie and others
> taking
> > the lead.
>
> They never will if they do not get thier material to radio
> stations. I have never heard of either of these, and I do a
> new releases CD that goes to over 300 stations in about 22
> countries and get service from just about everyone! (In
> addition to the regular radio job I have)

Absolutely. A large portion of material that is handled and
distributed by U.S. Latin labels is product that is produced in other
territories. A reality i'm sure you are truly aware of. The
success of Hurban in the United States may present new opportunities
for these labels to start developing artists that are ready made for
this new format. From an A&R's perspective, the advantage is that many
of these artists are already multi-format artists such as Natalie whose
first single "Goin' crazy" saw success at CHR and has received strong
airplay on Clear Channel's flagship Hurban in Houston. Other artists that have made or can make the crossover from CHR to Hurban include Lil' Rob ("Summer nights"), Baby Bash, Frankie J., N.B. Ridaz, etc. Then there's the stalwarts such as Fat Joe, Jennifer Lopez, Cuban Link, etc. But, none of these artists are directly marketed by any of the big latin 4's. Here is a sector of the music industry that the latin label's should exploit. It increases their profile, repertoire, and catalog. The labels win and eventually Hurban wins.
So long as Hurban's appeal continues to be 2nd and 3rd generation u.s. hispanics.

> > Mexican pop music is at a crossroads especially
> > when
> > you consider that it's biggest stars are a group of cast
> > members
> > from a television soap opera(Rebelde).
>
> Or La Academia.

I saw the finale a few weeks ago on Azteca and was amazed by the lackluster
performances of the finalists. If this is what their industry has to choose from, then they are in trouble. But, for what it's worth i think Rebelde is
a marketing masterpiece. Camilo Lara and his staff at EMI Mexico should be given awards. I may not necessarily enjoy it but i have to applaud them for putting it all together.


> > How tired is
> > Thalia's
> > "Amar sin ser amada".
>
> And pop in Argentina is all La Academia also, and in Spain
> last year, about half the pop hits cem from Vale Music, the
> label that came out of Operación Triunfo.

I like Miranda from Argentina. But, it doesn't resonante anywhere outside
of Argentina. Maybe Chile. Yeah, Bisbal is the only one from Operación to have any true success outside of Spain and he didn't even win the first edition of the contest. Do you think Bustamante's new single "Devuélveme la vida" can work on spanish contemporary stations in the U.S.? It has a reggaeton vibe to ti.

 

[DavidEduardo]

> Absolutely. A large portion of material that is handled and
>
> distributed by U.S. Latin labels is product that is produced
> in other
> territories.

This is because the market for AC and pop and rock en español is so small. Tropical is nearly 100% done in the US, as is reggaetón.

> A reality i'm sure you are truly aware of.
> The
> success of Hurban in the United States may present new
> opportunities
> for these labels to start developing artists that are ready
> made for
> this new format.

Universal was the first in, buying contracts and small labels in PR... they have perhaps 50% of the market. Sony, WEA, EMI and UMG are all in too.

> From an A&R's perspective, the advantage
> is that many
> of these artists are already multi-format artists such as
> Natalie whose
> first single "Goin' crazy" saw success at CHR and has
> received strong
> airplay on Clear Channel's flagship Hurban in Houston.
> Other artists that have made or can make the crossover from
> CHR to Hurban include Lil' Rob ("Summer nights"), Baby Bash,
> Frankie J., N.B. Ridaz, etc.

These are predominantly English language artists. J Lo could not have a hit in Spanish if her life depended on it, and the others (except for the Spanish version of Frankie J's Obsesión) are strictly general market acts.

> Then there's the stalwarts
> such as Fat Joe, Jennifer Lopez, Cuban Link, etc. But, none
> of these artists are directly marketed by any of the big
> latin 4's. Here is a sector of the music industry that the
> latin label's should exploit. It increases their profile,
> repertoire, and catalog. The labels win and eventually
> Hurban wins.
> So long as Hurban's appeal continues to be 2nd and 3rd
> generation u.s. hispanics.

Actually, the third generation appeal of reggaetón (which is 90% of most Hurbans) is minimal. It is all first and second.
>
>
> I saw the finale a few weeks ago on Azteca and was amazed by
> the lackluster
> performances of the finalists.

It's like watching "Cops" but they sing. Arrgh.

> If this is what their
> industry has to choose from, then they are in trouble. But,
> for what it's worth i think Rebelde is
> a marketing masterpiece.

RBD is quite good, and is a hit everywhere.

> Camilo Lara and his staff at EMI
> Mexico should be given awards. I may not necessarily enjoy
> it but i have to applaud them for putting it all together.

It is quite competent, abeit formulaic. Mix on epart Sin Bandera (A Son by For ripoff) and one part Mana and a drop of Kabah and there you have it.
>
.
>
> I like Miranda from Argentina. But, it doesn't resonante
> anywhere outside
> of Argentina. Maybe Chile.

Chile, Paraguay, Bolivia, Peru, Uruguay and even Ecuador where La Bruja is playing the heck out of it. Good stuff, although my tastes run to Babasonicos, Rata Blanca, etc.

> Yeah, Bisbal is the only one
> from Operación to have any true success outside of Spain and
> he didn't even win the first edition of the contest. Do you
> think Bustamante's new single "Devuélveme la vida" can work
> on spanish contemporary stations in the U.S.? It has a
> reggaeton vibe to ti.

The PD at KLVE did not care for it. OT, in 2003, was about half of all music sales in Spain... amazing.

 

[gibby]

> > Absolutely. A large portion of material that is handled
> and
> >
> > distributed by U.S. Latin labels is product that is
> produced
> > in other
> > territories.
>
> This is because the market for AC and pop and rock en
> español is so small. Tropical is nearly 100% done in the US,
> as is reggaetón.
>
> > A reality i'm sure you are truly aware of.
> > The
> > success of Hurban in the United States may present new
> > opportunities
> > for these labels to start developing artists that are
> ready
> > made for
> > this new format.
>
> Universal was the first in, buying contracts and small
> labels in PR... they have perhaps 50% of the market. Sony,
> WEA, EMI and UMG are all in too.
>
> > From an A&R's perspective, the advantage
> > is that many
> > of these artists are already multi-format artists such as
> > Natalie whose
> > first single "Goin' crazy" saw success at CHR and has
> > received strong
> > airplay on Clear Channel's flagship Hurban in Houston.
> > Other artists that have made or can make the crossover
> from
> > CHR to Hurban include Lil' Rob ("Summer nights"), Baby
> Bash,
> > Frankie J., N.B. Ridaz, etc.
>
> These are predominantly English language artists. J Lo could
> not have a hit in Spanish if her life depended on it, and
> the others (except for the Spanish version of Frankie J's
> Obsesión) are strictly general market acts.

Yes. J Lo and those acts i referred to couldn't crossover to
spanish ac. Most of them probably don't even have the spanish
language skills to do it on their own. What i was referring
specifically to was Hurban. I'm looking at Mediabase right now
and have noticed that those artists i mentioned are indeed getting
airplay on some hurban stations like kabq, klol, kmgg & kxol. On
these stations you'll find for instance lil' rob getting heavy airplay with "summer nights". But you'll probably won't see this artist on hurbans in the east coast because chicano artists don't translate bi-coastly. And there are only a handful of bi-coastal artists like pitbull, fat joe and j lo which some of the hurbans share. So, i was suggesting that apart from the reggaeton catalogs that the latin labels possess that now maybe the labels can look into developing general market acts that have hurban appeal like lil' rob, natalie, etc.

> > Then there's the stalwarts
> > such as Fat Joe, Jennifer Lopez, Cuban Link, etc. But,
> none
> > of these artists are directly marketed by any of the big
> > latin 4's. Here is a sector of the music industry that
> the
> > latin label's should exploit. It increases their profile,
>
> > repertoire, and catalog. The labels win and eventually
> > Hurban wins.
> > So long as Hurban's appeal continues to be 2nd and 3rd
> > generation u.s. hispanics.
>
> Actually, the third generation appeal of reggaetón (which is
> 90% of most Hurbans) is minimal. It is all first and second.
>
> >
> >
> > I saw the finale a few weeks ago on Azteca and was amazed
> by
> > the lackluster
> > performances of the finalists.
>
> It's like watching "Cops" but they sing. Arrgh.
>
> > If this is what their
> > industry has to choose from, then they are in trouble.
> But,
> > for what it's worth i think Rebelde is
> > a marketing masterpiece.
>
> RBD is quite good, and is a hit everywhere.
>
> > Camilo Lara and his staff at EMI
> > Mexico should be given awards. I may not necessarily
> enjoy
> > it but i have to applaud them for putting it all together.
>
>
> It is quite competent, abeit formulaic. Mix on epart Sin
> Bandera (A Son by For ripoff) and one part Mana and a drop
> of Kabah and there you have it.
> >
> .
> >
> > I like Miranda from Argentina. But, it doesn't resonante
> > anywhere outside
> > of Argentina. Maybe Chile.
>
> Chile, Paraguay, Bolivia, Peru, Uruguay and even Ecuador
> where La Bruja is playing the heck out of it. Good stuff,
> although my tastes run to Babasonicos, Rata Blanca, etc.

I also love Babasonicos. They are always pushing the envelope
creatively on each record. I need to get their new remix disc,
"Mezclas infame".


> > Yeah, Bisbal is the only one
> > from Operación to have any true success outside of Spain
> and
> > he didn't even win the first edition of the contest. Do
> you
> > think Bustamante's new single "Devuélveme la vida" can
> work
> > on spanish contemporary stations in the U.S.? It has a
> > reggaeton vibe to ti.
>
> The PD at KLVE did not care for it. OT, in 2003, was about
> half of all music sales in Spain... amazing.
>

 

[DavidEduardo]

>
> I also love Babasonicos. They are always pushing the
> envelope
> creatively on each record. I need to get their new remix
> disc,
> "Mezclas infame".

If you can not get it, I can probably have the PopArt promoter in Bs. As. send it... he was my PD at Mega 98.3 when I programmed the station.

 

[gibby]

> >
> > I also love Babasonicos. They are always pushing the
> > envelope
> > creatively on each record. I need to get their new remix
> > disc,
> > "Mezclas infame".
>
> If you can not get it, I can probably have the PopArt
> promoter in Bs. As. send it... he was my PD at Mega 98.3
> when I programmed the station.

Awesome. Thanks for the offer. I got what i think are
the promo singles from that disc, "Putita". Don't have
the full length though. Does Laura Costa still work for
PopArt? Hey, i also program for a radio subscription service.
Your company is one of our competitors. It's all groovy.

 

[DavidEduardo]

> > >
> > > I also love Babasonicos. They are always pushing the
> > > envelope
> > > creatively on each record. I need to get their new
> remix
> > > disc,
> > > "Mezclas infame".
> >
> > If you can not get it, I can probably have the PopArt
> > promoter in Bs. As. send it... he was my PD at Mega 98.3
> > when I programmed the station.
>
> Awesome. Thanks for the offer. I got what i think are
> the promo singles from that disc, "Putita". Don't have
> the full length though. Does Laura Costa still work for
> PopArt? Hey, i also program for a radio subscription
> service.
> Your company is one of our competitors. It's all groovy.

Contact for PopArt in promotion is Maxi Ré. He might be able to e-mail you the stuff.