TikTok Signs as VidCon Title Sponsor for 2021, Taking Spot From YouTube (EXCLUSIVE)
VidCon was first held in 2010, and in its earliest years it was closely aligned with YouTube. And YouTube, looking to support the event for digital video creators, has been the lead sponsor for the…
variety.com
Parts of this is that Vidcon has to cater a new demo. Tik Tok Influencers are now in the mix. Also Youtube has to deal with the competition for video hosting such as Twitch, Tik Tok, LBRY.tv over content creators and their audiences.
VidCon’s slate of featured creators confirmed to attend include the following TikTok stars (and first-time VidCon featured creators): Andre Swilley, Sarah Lugor, Devon Rodriguez, Alex Warren, Kallmekris, Jasminexgonzalez, Benji Krol, Michael Le, Blesiv, Ben De Almeida, Eitan Bernath, Enoch True, Makayla Did, Yung Astroo, CelinaSpookyBoo and Julian Bass. They join previously confirmed creators including Spencer X, Brent Rivera, Taylor Cassidy, Isra Hirsi, MeganPlays, Alex Wassabi, Sofie Dossi, and more.