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The Soft AC Scoreboard for Nov '18 Ratings

G

Gregg.

Here are the large market Soft AC stations. Then I'll look at the three stations that recently switched to Soft AC...


Chicago ... WRME (Venture Tech/Weigel) ... 9 tie*

San Francisco ... KISQ (iHeart) ... 3

Miami ... WFEZ (Cox) ... 1

Seattle ... KSWD (Entercom) ... 4

Tampa ... WDUV (Cox) ... 1

Jacksonville ... WEZI (Cox) ... 7

* Soft Oldies - Franken FM

===========

Three new Soft AC stations. Their old formats were still in place during the November ratings period.


Philadelphia ... WISX (iHeart - Classic Hip Hop) ... 13

Detroit ... WDZH (Entercom - Top 40) ... 15 tie

Sacramento ... KBEB (iHeart - Country) ... 14 tie
 
It'll be interesting to see how the three that flipped do relative to their prior formats.

Entercom is supporting the flip of WDZH with a digital billboard campaign. AMP, the prior format, wasn't doing particularly well as of late.
 
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