This slogan is associated at most among many urban radio circles for the past two decades. It is associated with urban outlets that play music that everyone wants to hear intertwined with a focus on community, from going out to specific neighborhoods with the strongest presence to community affairs programs.
V-103 in Atlanta has still stuck with this slogan for the longest time, also in part is that it refuses to sway its broadbased urban programming younger (mainstream) or older (adult). Good for that station not to cave into utilizing the generic slogans used on 95% of urban outlets - besides the "Big Station" one. Other stations like KMEL in San Francisco, KTCX Beaumont TX and WKYS Washington still use it although as a secondary slogan, while others like KMJQ Houston and defunct KKBT Los Angeles stopped using it years back. And KPRS Kansas City doesn't use it directly but the callsign means "People's Radio Station." It would be interesting to find out if other urbans have used the slogan if not anymore.
V-103 in Atlanta has still stuck with this slogan for the longest time, also in part is that it refuses to sway its broadbased urban programming younger (mainstream) or older (adult). Good for that station not to cave into utilizing the generic slogans used on 95% of urban outlets - besides the "Big Station" one. Other stations like KMEL in San Francisco, KTCX Beaumont TX and WKYS Washington still use it although as a secondary slogan, while others like KMJQ Houston and defunct KKBT Los Angeles stopped using it years back. And KPRS Kansas City doesn't use it directly but the callsign means "People's Radio Station." It would be interesting to find out if other urbans have used the slogan if not anymore.