• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The Beatles' new song "Now And Then" to be aired on all 760 iHeart stations next Thursday.

I think it will mainly played on Classic Rock stations according to their website though. It will probably play on KKCW and WLTW @ 10 am ET/7 AM PT, as well as other stations in different time zones in the Mountain and Central time zones @ 8 AM and 9 AM. The Alaska stations would basically do it @ 6 AM then. Maybe KJEB in Seattle will play it at that time too though they might not to avoid overlapping with KZOK.
 
I misread it, it will premiere at 10am on every format, but only iHeart Classic Rock stations will be playing it every hour on the hour.
 
I constantly hear people complain about big radio companies, but here's an example of something a company like iHeart can do that no one else can. It might seem out of place on the country and urban stations.
 
TheBigA said:
I constantly hear people complain about big radio companies, but here's an example of something a company like iHeart can do that no one else can. It might seem out of place on the country and urban stations.
Click to expand...
Didn't every station in the US play "We Are The World" at the same time when it came out in 1985?

I remember a chunk of stations playing Tori Amos' "Silent All These Years" at once in 1997 to benefit her rape awareness organization.
 
TheBigA said:
I constantly hear people complain about big radio companies, but here's an example of something a company like iHeart can do that no one else can. It might seem out of place on the country and urban stations.
Click to expand...
People like David Eduardo have said that the Beatles suck and are no longer relevant. Want to tell him?

It's interesting that Iheart is trying to make this an "Event". Most Classic Rock stations have almost no Beatle songs in rotation anymore. New generations continue to discover the Beatles greatness without hearing them on Commercial Radio...
 
Last edited:
tbolt909 said:
People like David Eduardo have said that the Beatles suck and are no longer relevant. Want to tell him?

It's interesting that Iheart is trying to make this an "Event". Most Classic Rock stations have almost no Beatle songs in rotation anymore. New generations continue to discover the Beatles without hearing them on Commercial Radio...
Click to expand...
There are still quite a few though. Let It Be and Here Comes the Sun are a couple of them. Now it is more Beach Boys than Beatles. KZOK in Seattle I believe still does an all-Beatles block though I believe at other times they don't play a lot of songs from them.
 
tbolt909 said:
People like David Eduardo have said that the Beatles suck and are no longer relevant. Want to tell him?

It's interesting that Iheart is trying to make this an "Event". Most Classic Rock stations have almost no Beatle songs in rotation anymore. New generations continue to discover the Beatles without hearing them on Commercial Radio...
Click to expand...
Even as WMGK in Philly has added 90s song to their rotation, the Beatles have never left, nor have the Stones and the Beatles solo stuff.
 
radio2023 said:
Glad that iHeart is doing something right. I can only hope that the new Stones song "Mess It Up" gets the same multi-format push, even if it isn't the "every hour on the hour" which can back fire.
iHeartRadio Announces World Premiere of The Last Beatles Song “Now And Then” to be Simultaneously Played Across 760 Broadcast Stations Nationwide
Click to expand...
It might... Who knows with IHeartMedia but I'm pretty sure it will be untouched by most AC radio stations since a lot of them will already be playing Christmas music at the time.
 
No disagreement with iHeart programming from me. They are professionals.

Here's an example of an audience reaction to something from a generation.
Of course there are hundreds if not thousands of "reaction" You Tube channels.
This link may be a more pure example:


Observations:

A4 pitch at the start.
Vocalists remain unfazed.
Video leaves it up to the viewer to wonder who is in the audience...

Note the last three seconds.
 
Last edited:
radio2023 said:
Didn't every station in the US play "We Are The World" at the same time when it came out in 1985?
Click to expand...
Not when it came out, but a bit later. And while “every” is clearly not realistic, it was Incredibly widespread. (Tangent: things can happen without the massive reach of a company we see today, which is not remotely a knock on what iHeart is doing.) KYW in Philly, for example, paused the news for those few minutes. Even on TV, WPVI ran the video toward the end of AM/Philadelphia. It was quite the moment.
 
AbrahamJSimpson said:
And while “every” is clearly not realistic, it was Incredibly widespread.
Click to expand...

Keep in mind that not "every" iHeart station will participate in this. iHeart owns 864 stations, and the release says it will air on 760 stations. So there will be exceptions. The urban format wasn't included in the release, so it probably won't air on WDAF in Philadelphia. It listed news/talk but not all-news, so that might mean WBZ Boston isn't included. I wonder if the BIN stations will be included.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom