Stunting

[u2fan09]

If I were to stunt I would use:
TV Themes
One-Hit-Wonders
TV Show Audio
A Weekend dedicated to an artist that has been around for many years
Cover Songs
Live Songs
Years:Hits only from 1980 or something
Playing the Jepardy Theme
Playing nothing but #1 Hits

 

[KMRichards]

I think I'd do songs from the 1970s that would never be played on the radio anymore otherwise.
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[nd2023]

> I think I'd do songs from the 1970s that would never be
> played on the radio anymore otherwise.
>
Christmas music out of season
Nothing but commercials all day
Repeat one song for hours
Nothing, then change the format suddenly
Pretend to blow up the radio station on the air, then launch new one
Play EAS tones for hours
Simulcast another station in distant market on same frequency
All request format all day<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471</P>

 

[KMRichards]

> Christmas music out of season

That's been done a few times.

> Nothing but commercials all day

I think that would be more irritating than an attention-getting stunt.

> Repeat one song for hours

That was done for one of the more famous format changes back in the 1960s, when top-40 "Mighty 690" XEAK/Tijuana became "XTRA News".

<a target="_blank" href=http://www.asktog.com/lighterside/worstsong.html>Click here for details of the XEAK format change stunt.</a>

> Nothing, then change the format suddenly

That's not a stunt. That happens a lot.

> Pretend to blow up the radio station on the air, then launch
> new one

Not much of a stunt if it happens and then life goes on ... stunting is something you do for anywhere from a few hours to a week before launching a new format.

> Play EAS tones for hours

I don't think you can legally do that one.

> Simulcast another station in distant market on same
> frequency

That could be interesting, if you could get the distant station to allow it.

> All request format all day

Careful, that one could end up undermining the format switch afterwards.

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[u2fan09]

How would they Simulcast another station in distant market on same frequency?

 

[mikebatchelor]

I think I have heard most of these stunts done. I remember in St. Louis, KXOK played Christams music when they flipped from Talk to Soul in the middle of the summer. KXOK-FM launched their Classic Rock format by playing Guns N Roses "Welcome to the Jungle" over and over for three days. KPNT "The Point" launched with TV Themes.

I have also heard stations plugging in the signal of an out of market sister station to stunt.

Personally, I have never been sure if stunts existed to clear out the old audience from the former format, or to generate interest in a new one.

Are stunts falling out of favor? The last several format changes here were pretty abrupt, with only a couple of exceptions.

It used to be stunts would go on for days and days; sometimes weeks.


> > Christmas music out of season
>
> That's been done a few times.
>
> > Nothing but commercials all day
>
> I think that would be more irritating than an
> attention-getting stunt.
>
> > Repeat one song for hours
>
> That was done for one of the more famous format changes back
> in the 1960s, when top-40 "Mighty 690" XEAK/Tijuana became
> "XTRA News".
>
> Click here for details of the XEAK format change stunt.
>
> > Nothing, then change the format suddenly
>
> That's not a stunt. That happens a lot.
>
> > Pretend to blow up the radio station on the air, then
> launch
> > new one
>
> Not much of a stunt if it happens and then life goes on ...
> stunting is something you do for anywhere from a few hours
> to a week before launching a new format.
>
> > Play EAS tones for hours
>
> I don't think you can legally do that one.
>
> > Simulcast another station in distant market on same
> > frequency
>
> That could be interesting, if you could get the distant
> station to allow it.
>
> > All request format all day
>
> Careful, that one could end up undermining the format switch
> afterwards.
>