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Selling Radio for those that don't sell

DavidEduardo said:
Listeners who find an inferior product in certain time periods are less likely to come back in others. One of radio's biggest selling points is its companionship 24/7 quality. When the station does not sound as good in "off hours" listener opinions become tarnished and the selection of that station becomes secondary.
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So, are you saying that unless a station invests in live during off-hours, the quality is less?
 
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