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Savannah, GA's Jack FM

L

livingfruitvirus

The first book came out for WGCO in Midway, GA, which flipped from Oldies to Adult Hits on October with the Jack FM name. Results: 75% audience loss and 3rd from the bottom of the book. Ouch. I knew it would fall a little, but this station went right into the sub-basement.
 
Savannah's Jack

If they changed in the middle of the Fall Book (which is awful timing), it probably isn't wise to draw too much conclusion from half a book.

Give them a chance to get going.


> The first book came out for WGCO in Midway, GA, which
> flipped from Oldies to Adult Hits on October with the Jack
> FM name. Results: 75% audience loss and 3rd from the bottom
> of the book. Ouch. I knew it would fall a little, but this
> station went right into the sub-basement.
>
 
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