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Radio Personalities: Obsolete or Not

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BigA, you are right. I wanted to add that one doesn’t listen to terrestrial radio, while the other one listens primarily to a local college’s classical and jazz station. Neither has a tolerance for syndicated morning shows.
 
And yet, Steve Harvey is consistently top rated in a lot of the major markets he's in.

Steve's very regional, though---three affiliates out west (Seattle, Vancouver (WA) and L.A.), two in Texas (Temple and Grand Prairie) and everything else is east of there.
 
Not here at KSKO and not at KLMI where I've been doing afternoons for 5 1/2 years
 
Having less than 20 listeners doesn't count.

Not exactly true.

By my estimation, knowing listeners habits..... i have about half or slightly better of the 1700 possible listeners tuned in during the morning 7 to 9 at some point.

lunch/afternoons are probably about half of that, but does go up during bad w eather/extreme cold when people are stuck inside or durign the iditarod or iron dog races

KLMI has a potential audience of 40,000 and our TSL numbers a few years ago were pretty massive and based upon our success on several fronts, were doing way mroe than 20 listeners there
 
Not exactly true.

By my estimation, knowing listeners habits..... i have about half or slightly better of the 1700 possible listeners tuned in during the morning 7 to 9 at some point.

lunch/afternoons are probably about half of that, but does go up during bad w eather/extreme cold when people are stuck inside or durign the iditarod or iron dog races

KLMI has a potential audience of 40,000 and our TSL numbers a few years ago were pretty massive and based upon our success on several fronts, were doing way mroe than 20 listeners there
Several years ago when I worked loosely for government-funded radio and TV, they would frequently make similar claims about how many listeners they 'could' have and would twist the verbiage in reports to Congress to make it seem like there are that many actual in-country listeners. I finally got tired of the B.S. and called out one of them who claimed their Egyptian broadcasts had over eighty million (potential) listeners. I stood up and asked; so you're claiming that every one of the Egyptian population is listening to that particular station in a given month? Considering there are 100 million people in the entire country and since the .5mVm coverage only makes it to Cairo at night, how can you make that claim? Not to mention the large desert areas with no human population.

For the same reasons, especially there in Moose Testical AK, I submit your estimates are not real. Just because there is X-population including the fringe coverage of a station, does not mean those equivalent population numbers are regular listeners.
Also; "pretty massive" is not a statistical data point.
 
Several years ago when I worked loosely for government-funded radio and TV, they would frequently make similar claims about how many listeners they 'could' have and would twist the verbiage in reports to Congress to make it seem like there are that many actual in-country listeners. I finally got tired of the B.S. and called out one of them who claimed their Egyptian broadcasts had over eighty million (potential) listeners. I stood up and asked; so you're claiming that every one of the Egyptian population is listening to that particular station in a given month? Considering there are 100 million people in the entire country and since the .5mVm coverage only makes it to Cairo at night, how can you make that claim? Not to mention the large desert areas with no human population.

For the same reasons, especially there in Moose Testical AK, I submit your estimates are not real. Just because there is X-population including the fringe coverage of a station, does not mean those equivalent population numbers are regular listeners.
Also; "pretty massive" is not a statistical data point.

thanks for showing you know nothing about my audience and the way radio works up here.. it truly is a different animal up here.. im not makign that up.

My job is to understand my listeners and give them what they want.. and part of that is knowing when they listen and whats important.

Yes, its an estimation.. but knowing the information I give out is the IMPORTANT, theyve told me such nd some people telling me theyre listening... my estimates probably pretty close to accurate.

We ARE the ONLY place to turn to for vital information... and listeners have learned in my 3 years here, they can depend on us and will get it from KSKO
 
thanks for showing you know nothing about my audience and the way radio works up here.. it truly is a different animal up here.. im not makign that up.
You're right, I wouldn't know anything about the made-up audience in your head. Recognizing in 2023 and now 2024, there's a lot of made-up statistics. "If I think I have all these listeners it must be true." One can't prove something that has no data aligned with it.
My job is to understand my listeners and give them what they want.. and part of that is knowing when they listen and whats important.
Blah, blah blah. Just because a few people in town tell you you're doing a good job, doesn't make you a media mogul.
Yes, its an estimation.. but knowing the information I give out is the IMPORTANT, theyve told me such nd some people telling me theyre listening... my estimates probably pretty close to accurate.
In your head...
 
You're right, I wouldn't know anything about the made-up audience in your head. Recognizing in 2023 and now 2024, there's a lot of made-up statistics. "If I think I have all these listeners it must be true." One can't prove something that has no data aligned with it.

Blah, blah blah. Just because a few people in town tell you you're doing a good job, doesn't make you a media mogul.

In your head...

Our station is considered an ESSENTIAL part of emergency response and disaster recovery by our city officials. I was on the air on and off 9 to 1130pm one night and on and off again 6 to 3pm the next day at least twice every hour with information when the town flooded. THe following year, I was on the air at 1230am when water came up over the south end of the runway but did not flood the town.

It's tough for me to articulate things in writing sometimes, especially when I dont have hard numbers but knowing my audience as well as I do, I know what I say is true.

We are the ONLY radio signal that over 3/4's of our audience can hear on an average radio. Some folks 100 miles south of us might hear the Bethel station and some people 300 miles away in Fort Yukon can hear some of the bigger Fairbanks AM's.

But we're it for a large part of our audience and KSKO is the only place theyll get river break up info/forecasts, localized Irondog and iditarod results and similar info.

You can believe we dont have that many listeners and while i cant prove otherwise, I know from lots of anecdotal conversations and whatforthnot, that it's the opposite of not many listeners.
 
Say what you want about automation but even back in the mid-70's I personally preferred TM Stereo Rock in Milwaukee because it lacked the "talk" that was on the other AM or FM Top 40 formats of that time. And prior to FM becoming relevant you had no choice but to listen to the DJ banter.
 
Steve's very regional, though---three affiliates out west (Seattle, Vancouver (WA) and L.A.), two in Texas (Temple and Grand Prairie) and everything else is east of there.

Where he is, he's usually top rated: NY, CHI, DC, all of the big urban markets.

The point is that some syndication does very well.
 
There's a difference between talking, and having something to say that's worth listening to.

The former makes up most of what I hear on the radio. Yes, that's obsolete.
 
There is no consensus on what that is. People want what people want. They each have their own opinion.

Fans of Steve Harvey think what he says is worth listening to.

Steve Harvey is a nationally syndicated host with a whole team behind him, based at a big station in L.A. I'm sure there is plenty of content there. It's not representative of what I meant.
 
Steve Harvey is a nationally syndicated host with a whole team behind him, based at a big station in L.A. I'm sure there is plenty of content there. It's not representative of what I meant.

What you meant is that you only care about what you care about. If someone talks about anything else, you don't care.

It sounds like you've never listened to Steve Harvey. Why would you? Doesn't mean he doesn't have something to say.
 
Some of the comments here are akin to this statement: Haven't those guys at Chevrolet (Ford, etc.) figured out if they will build a good vehicle people will buy it? The fact is there's some sour grapes here. The industry does have good talent.
I'll cop to the sour grapes. I was "wished well in all his future endeavors" just under 5 years ago, and it did sting, but since then I've got some distance, and while the industry does have good talent left, the industry has done little or nothing to develop, nurture, promote and most importantly PAY that talent. There are good people out there who want to make a difference, but it's hard to make the case to go into radio for a living right now. I was talking to a large market PD a couple years ago about a gig, but in order to make a living, I'd have to do that job, have a side hustle or two, and drive Uber on the weekends. I mean, I make twice what his morning host was getting paid, and I'm not exactly rolling in dough. As much as I love the business, the simple fact is that the math doesn't work.
 
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