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Philly Ratings- November 2023

A

atthestars

Usual suspects at the top. WDAS, WIP, WMGK sliding back from their record highs. WXTU continues to look strong. WHYY with some weak numbers compared to recent. WRFF slowly ticking up.

Mega now showing 0.0, compared to WHAT (0.3) and Rumba (1.6). Did Rumba really knock Mega out like that? I don't know Spanish language formats well enough to know if musically they even really compete.



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atthestars said:
Mega now showing 0.0, compared to WHAT (0.3) and Rumba (1.6). Did Rumba really knock Mega out like that? I don't know Spanish language formats well enough to know if musically they even really compete.
Click to expand...
The two little stations have signal and cheap programming issues. I am surprised that WHAT even kept a 0.3, but it is a bit different. Rumba had one of the best Hispanic programmers in the country, too.
 
Top 5+ demo rankings analysis from Research Director Inc. - scroll down to see Philadelphia:

Radio Ratings Roundup, November 2023, Part II | Research Director, Inc.

blog here. -Steve Allan, Programming Research Consultant About XTrends: XTrends is radio’s favorite tool for reviewing ratings. C
researchdirectorinc.com researchdirectorinc.com

25-54: 1. WMMR 2. WIP 3. WUSL 4. WXTU 5. WDAS
18-34: 1. WXTU 2. WBEB 3T. WUSL 3T. WMMR 5. WBEN-FM 7. WDAS
18-49: 1. WXTU 2. WIP 3. WMMR 4. WUSL 5. WBEB (up from #8) 6. WDAS 7. WBEN-FM
 
Merely a casually concerned moke here, and not a fan of news or news-talk :
But there's FM WHYY on the roller coaster going down, with AM WPHT in the same ride going up? Any correlation? Nationally or locally?

Lol -- a little tic-tac to chew on : When was the last book / decade / century that WDEL Wilmington ever showed up in the Philadelphia book ?
 
Audacy has done an impressive job at making WTDY competitive in a relatively short time. It’s still at the lower end, but it’s not in the basement anymore and is beating Q102!
 
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