• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Philadelphia ratings

It has gotten so crazy with the holiday book that some Country stations actually do go Christmas music as a stop gap for that 6 weeks of ratings bleeding. From what I've seen it does keep the ratings steady but they never make a viable challenge to the heritage ac Christmas station. It also doesn't seem to damage the brand even when there is Country competition in said market. I don't think that XTU would do this next year but I wouldn't be surprised if they did.
 
DOB said:
It has gotten so crazy with the holiday book that some Country stations actually do go Christmas music as a stop gap for that 6 weeks of ratings bleeding. From what I've seen it does keep the ratings steady but they never make a viable challenge to the heritage ac Christmas station. It also doesn't seem to damage the brand even when there is Country competition in said market. I don't think that XTU would do this next year but I wouldn't be surprised if they did.
Click to expand...

I could be crazy but I would swear that WXTU tried it once.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom