• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Philadelphia Radio Ratings: April 2023

Overall listenership must be up. Every station in top 10 saw an increase (in some cases a substantial increase) except KYW and WHYY.
 
--The re-imaging for WOGL has been paying off very well (at least at the vanity number level). Surprisingly, it hasn't hurt Ben FM that much. Sure they're behind, but their share has been slowly ticking up.
--WXTU enjoying a nice bump.
--WTDY had been catching up to WIOQ a bit. Let's see if the shift to Hot AC pushes them higher.
--Has Rumba plateaued?
--Start of the Sixers playoffs didn't do anything for the Fanatic.
 
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

25-54: 1. WMMR 2. WDAS 3. WIP 4. WBEB 5. WBEN 6. WOGL (up from #10) 7T. WHYY (down from #3) 7T. WMGK 7T. WUSL
18-34: 1T. WUSL 1T. WXTU (up from #13) 3. WBEB 4T. WIOQ 4T. WDAS 8. WOGL (down from #5)
18-49: 1. WDAS 2. WMMR 3. WBEN 4. WIP 5. WUSL 6. WBEB 7. WXTU (up from #12) 12. WHYY (down from #4)
 
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:

25-54: 1. WMMR 2. WDAS 3. WIP 4. WBEB 5. WBEN 6. WOGL (up from #10) 7T. WHYY (down from #3) 7T. WMGK 7T. WUSL
18-34: 1T. WUSL 1T. WXTU (up from #13) 3. WBEB 4T. WIOQ 4T. WDAS 8. WOGL (down from #5)
18-49: 1. WDAS 2. WMMR 3. WBEN 4. WIP 5. WUSL 6. WBEB 7. WXTU (up from #12) 12. WHYY (down from #4)

WXTU jumping from #13 to #1 18-34??? Any special promotion or anything last ratings period or something? wow
 

Interesting headline.
 

Interesting headline.

"Research Director Inc., Exclusive April PPM Analysis For Houston-Galveston, Washington DC, Atlanta And Boston"​

Oh yeah, great headline! Really grabs your attention! Dewey Beats Truman! Giants Win Pennant! Man Lands On Moon! They pale in comparison to the soul-stirring urgency of that headline, especially the "AND."

Yes, I'm being sarcastic here. That can't be the headline of which you speak, yet it's the only headline on the article. Clarify, please.
 
When we are linking the article, the embedded image is showing "Research Director Inc., Exclusive October PPM Analysis..."
 
And...AllAccess omitted Philadelphia from the headline. The data *is* there, though - have to scroll down a bit to see it.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom