My thoughts... The format is already starting to take off since the introduction of "Mad Men." Also, due to the current economic climate, many baby boomers may reminisce of a simpler, perhaps better economic times for some albeit it in music or other things from the 50's and 60's. Yes I believe Pan Am may have some effect that may prompt folks to download from I-Tunes, etc. Some of these songs may be "forgotten oldies" for many folks... Also I have heard in some radio markets it's a hard sell unless you have other programs to go along with it. Overall, I like the music, it's timeless and never gets stale...