satech said:It does seem a bit ironic that if Omnia's market share is as big as they claim it is, then the product should be able to sell itself, without a million-dollar marketing budget...
That's a pretty ignorant statement. You could say the same thing about BMW, or Coca-Cola, or Doritos. Those are pretty big brands, and yet they keep pouring money into advertising. Wonder why that is? If BMW really is the "ultimate driving machine," then the product should be able to sell itself, without a million-dollar (and more) marketing budget... See how silly that sounds?
You seem to be implying that without advertising, Omnia would be a failure. That's just dumb. Advertising is necessary for any product (like radio stations, for example). If the product is good, it turns people on to that. But if the product is bad, no amount of ad budget can save it. Marketers do get full of themselves, sometimes, though (as do engineers)!
-- Doc