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New York radio in 2020

Marcos_C said:
My guess is that those radio stations are successful because of listeners who live in the suburbs. For example, Detroit's population is overwhelmingly African-American (82.7%); however, the Detroit metropolitan area is 70.1% white.
Click to expand...

Radio does not think about city limits. Radio is programmed and sold to advertisers based on a defined Metro Survey Area.

The Detroit MSA consists of Lapeer, Livingston, Macomb, Monroe, Oakland, St Clair, Wayne counties.

That metro is 22% African American and just under 5% each for Asian and Hispanic.
 
DavidEduardo said:


Radio does not think about city limits. Radio is programmed and sold to advertisers based on a defined Metro Survey Area.

The Detroit MSA consists of Lapeer, Livingston, Macomb, Monroe, Oakland, St Clair, Wayne counties.

That metro is 22% African American and just under 5% each for Asian and Hispanic.
Click to expand...

Metro NYC gets you not only the leafy suburbs of lower Westchester County, western Suffolk County, lower Fairfield County and northern New Jersey but big cities like Newark and Paterson that are heavily African-American and Hispanic. The market as a whole is about 45 percent black/Hispanic (about 7 million out of about 16 million total), according to the numbers that accompany the Nielsens on Radio-Online, compared to about 25 percent (about 1 million out of about 4 million) for the Detroit market, which has no cities in it comparable to Newark and Paterson outside of Detroit itself.
 
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