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Netflix tests cheaper, mobile-only plans in India

Y2kTheNewOldies

Y2kTheNewOldies

https://www.fiercevideo.com/video/netflix-tests-cheaper-mobile-only-plans-india

Netflix has been growing fast internationally, but it still faces headwinds in India, where Hotstar dominates. Now Netflix is testing new plans in the country in hopes of growing its subscriber base.

According to the Economic Times, Netflix is testing lower cost, mobile-only plans in India. The company is charging 250 rupees per month for the mobile-only plan, which is half of the 500 rupees the company charges for its traditional streaming plan in India. The mobile-only plans only allow standard-definition content on a single mobile or tablet screen at one time.

"We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests," a Netflix spokesperson confirmed to the publication.
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Netflix makes attempts to attract audiences in India.
 
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