According to Statista / Kepios, in 2023 FB had 3 billion users (worldwide), Instagram had 2 billion, WhatsApp had 2 billion and TikTok had 1.5 billion. X/Twitter had 619,000,000. WeChat has a billion, Telegram 800 million.
No mention of any of the others on that particular list, really, except some that are popular in China. Similar (documented) numbers can be found on the Wiki for 'Social Media'. YouTube, which is apparently classified as a Social media, has 2.5 Billion users worldwide. X/Twitter is also apparently the sixth most visited website in the world, according to at least two American web analytics companies (Similarweb & Semrush).
With 619 Million users (apparently 94 million in the US) -- it doesn't look like X has become nothing but a den for MAGA people and Putin sycophants. I doubt there are 619 Million of those on the planet, or even 94 million of them in the US, especially when 2 out of 3 users of X are apparently under 35. Obviously, there are a lot of other, diverse X users (including Taylor Swift).
And obviously, X hasn't been killed off yet. In one article I found referenced on the Wiki it says X use dropped 13% from Elon's acquisition to the end of 2023. And I think BigA mentioned in another thread that they don't have much advertising.
Not sure how a media can survive without advertising income these days. That could definitely be a problem. Look how advertising issues are affecting Radio and other media.
But Elon's rich, so there's that.
This site has a lot of stats, including income stats (Twitter lost money until 2018, for example). Not sure of the veracity of the site's data.
With 528.3 million monetizable MAUs, Twitter, or "X" is one of the biggest social media. Take a look at its demographics & revenue here.
www.demandsage.com
The Wiki that lists the Similarweb and Semrush website ranking data:
en.wikipedia.org