Minneapolis-St. Paul Radio Ratings: July 2023

[pjc1961]

Covering the survey period from Thu. 6/22/2023 thru Wed. 7/19/2023, age 6+ overall:

Minneapolis/St. Paul - RadioInsight

Nielsen Audio PPM Monthly Ratings Minneapolis/St. Paul (Market #15) Population: 3,105,700 Black: 325,700 – Hispanic: 185,700 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2022 The Nielsen Company. All rights reserved. Nielsen radio audience...

radioinsight.com

or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis will become available via AllAccess.com on Wed. 8/9/2023.

 

[pjc1961]

Top 5+ demo rankings analysis (scroll down to see Minneapolis-St. Paul):

Music & Radio Station News | AllAccess.com

Our Internet Music News and Radio News Breaking Stories are updated as they happen, when they happen. Receive first hand radio information from the company that has been bringing all the latest scoops since 1995. Receive up-to-the-minute breaking radio and music news right to your cell phone...

www.allaccess.com

25-54: 1. KSTP 2. KTIS (up from #8) 3. KXXR 4. KZJK 5. KDWB 6. KEEY (down from #2) 7. KQQL (down from #4)
18-34: 1. KDWB 2T. KEEY 2T. KSTP 4. KXXR 5. KQRS
18-49: 1. KSTP 2. KTIS (up from #5) 3. KDWB 4. KXXR 5. KEEY

 

[Lester_the_NightFly]

Sure would like to know why KTIS has gone to the top of the rating with such a 10+ share.

 

[iKnowTC]

Nielsen.

It is not an exact science.

 

[pjc1961]

"How KTIS-FM Topped The Twin Cities..." article from InsideRadio.com:

How KTIS-FM Topped The Twin Cities: It's All About 'Making Christian Radio More Fun.'

After years of dominance for Hubbard Radio's hot AC “KS95” KSTP-FM and iHeartMedia's classic hits “Kool 108” KQQL in Minneapolis, there's been a new Nielsen persons-6+ leader in the market

www.insideradio.com

Embedded article from MinnPost within the above linked piece:

Why contemporary Christian station KTIS is the Twin Cities' most popular radio station for several months running - MinnPost

KTIS is a live and local radio station, unlike many religious broadcasters, which play satellite-fed programming from a central site.

www.minnpost.com

>>>“We wanted to be part of making Christian radio more fun,” explains station manager Dave St. John. About two decades ago it split religious music and talk into different formats. (Northwestern has a “faith radio” format at 90.7 FM/900 AM which is predominantly talk and teaching.) Like a commercial station, KTIS tests its music with audiences in email surveys. “The goal is to play the music that reaches as many people as possible,” St. John says.<<<

 

[pattywells]

"How KTIS-FM Topped The Twin Cities..." article from InsideRadio.com:

How KTIS-FM Topped The Twin Cities: It's All About 'Making Christian Radio More Fun.'

After years of dominance for Hubbard Radio's hot AC “KS95” KSTP-FM and iHeartMedia's classic hits “Kool 108” KQQL in Minneapolis, there's been a new Nielsen persons-6+ leader in the market

www.insideradio.com

Embedded article from MinnPost within the above linked piece:

Why contemporary Christian station KTIS is the Twin Cities' most popular radio station for several months running - MinnPost

KTIS is a live and local radio station, unlike many religious broadcasters, which play satellite-fed programming from a central site.

www.minnpost.com

>>>“We wanted to be part of making Christian radio more fun,” explains station manager Dave St. John. About two decades ago it split religious music and talk into different formats. (Northwestern has a “faith radio” format at 90.7 FM/900 AM which is predominantly talk and teaching.) Like a commercial station, KTIS tests its music with audiences in email surveys. “The goal is to play the music that reaches as many people as possible,” St. John says.<<<

>>>"There are six Christian broadcast signals in the Twin Cities, including a hip hop station at 92.9 FM."<<<

This is exceptionally unique for markets this size. Literally every other station is a Christian, non-commercial outfit. I wonder if this is the future of FM radio? The dial will be public media, Christian, or commercial talk radio. People who want music will use CarPlay/Android Auto, and a sizable amount will subscribe to SiriusXM.

 

[mnradiofan]

>>>"There are six Christian broadcast signals in the Twin Cities, including a hip hop station at 92.9 FM."<<<

This is exceptionally unique for markets this size. Literally every other station is a Christian, non-commercial outfit. I wonder if this is the future of FM radio? The dial will be public media, Christian, or commercial talk radio. People who want music will use CarPlay/Android Auto, and a sizable amount will subscribe to SiriusXM.

We have a couple of Christian stations that have been Christian for a long time (98.5 and 95.3). 95.3 was commercial for a few years before returning to a Christian format, and 96.3 was sold to EMF at that same time.

The rest are translators (heck, 95.3 is basically the power of a translator as well). One "unique" format we have is Boost at 92.9, which is a result of Air 1 moving to 96.3. EMF declined to put KLOVE on a stronger frequency at that time because 98.5 is so established here.

I'm still bummed that 96.3/95.3 didn't make it as commercial stations. I suspect your hypothesis of FM being mostly talk/non-com in the coming years isn't far off though. There is too much competition in the music space with streaming audio and SiriusXM that music is less and less profitable to run on radio (and you can't really increase commercial load too much without alienating your audience). Talk formats have a lot more opportunity for that, and non-commercial stations don't even need that as they can concentrate on memberships and underwriting.

It's unfortunate, because the same thing happened to the AM dial in the 80s and 90s. Now that is mostly talk/religious, and increasingly the talk formats are needing to move to FM to stay viable because there just isn't a reason to flip to AM anymore for younger audiences.