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Magic format is now in Orlando

101.9 La Kalle said:
I would keep my eyes on Mega if I were you. iHeart is just waiting patiently for a tiny drop in ratings to launch Magic 97.1... but what would it be called?
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Where do you get these ideas? Oh wait, this is the guy whos comparing a contemporary christian station in nothing texas to an AM in NYC.,

The ratings for 97.1 cant get any lower.. theyre at a 0.6.. thats well within the margin of error, as i understand it to be

Mega and Rumba are a nice combo together.

If Iheart wants to launch Magic, they could do it on an HD only, like theyve done in SLC

Plus, i doubt theyll be calling it Magic, if they do it in orlando
 
This is an interesting development. Most people don't own HD radios but some do. Both iHeart and Audacy have invested in LGBTQ services heard in many markets on HD subchannels. iHeart also has the Black Information Network. That's on some AM stations and a few FM translators. But in many markets, you can only hear it on an HD subchannel.

For a while, iHeart thought The Breeze, a Soft AC service, would be the next big thing. So in about 50 markets, it put The Breeze on HD subchannels. OK, The Breeze turned out NOT to be the next big thing so those subchannels are gone.

Now iHeart is enthusiastic about Magic. It originated on WMIA-FM Miami. It shows promise after an initial ratings period. Magic is now on an iHeart station near Fort Myers. And it is popping up on a number of HD subchannels in markets with a high percentage of Hispanic listeners.
 
Gregg. said:
Now iHeart is enthusiastic about Magic. It originated on WMIA-FM Miami. It shows promise after an initial ratings period. Magic is now on an iHeart station near Fort Myers. And it is popping up on a number of HD subchannels in markets with a high percentage of Hispanic listeners.
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Again, this is a format, which will only appeal to first generation, middle and upper "class" Hispanic immigrants, who have left their country for political and economic reasons. This means Cuban refugees and exiles from Nicaragua and Venezuela Who have come to the United States to escape socialist governments, confiscation of property, loss of human rights. Paragraph.

These people specific immigrants very likely listened to stations in their homeland that played mostly English language music, as that is a very common format among middle and upper class residence all across Latin America. also Puerto Ricans who have been part of the diaspora beginning in the 1990s and caused by economic downturn and poor social conditions on the island can be found in a variety of Southeastern US markets. we also see an increasing number of Colombians, Ecuadorians and Peruvians, who belong to the upper income higher educated groups in their countries coming to the US due to social and economic conditions back home.

This group of people will also be the best educated from their country, and very likely bilingual, at least to some extent. quite likely this group of people listened to music stations in their homeland that played all or a great deal of English language Music Such stations Are very common throughout Latin America.

You will find concentrations Of these political migrants in cities like Miami, Orlando, Tampa, and Atlanta. You will not find them in most places in the southwest or northeast. Instead the migrants who end up in those areas tend to be Economic migrants, who were severely impoverished and underprivileged in their homeland and who look for basic entry-level jobs in the United States. This is a group with limited primary school only education. And their radio and music tastes lean towards Mexican regional music in the southwest.

what is interesting to note is that not necessarily the same songs that were hits in the United States or proportionally hits of the same degree in Latin America. In some cases songs that were not big hits in the US were more popular in Latin America and other songs that were popular in the United States just did not register in Latin America. So this type of AC format might have some notable differences in song, selection, and rotational frequency when compared to general market AC stations.
 
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DavidEduardo said:
Again, this is a format, which will only appeal to first generation, middle and upper "class" Hispanic immigrants, who have left their country for political and economic reasons. This means Cuban refugees and exiles from Nicaragua and Venezuela Who have come to the United States to escape socialist governments, confiscation of property, loss of human rights. Paragraph.

These people specific immigrants very likely listened to stations in their homeland that played mostly English language music, as that is a very common format among middle and upper class residence all across Latin America. also Puerto Ricans who have been part of the diaspora beginning in the 1990s and caused by economic downturn and poor social conditions on the island can be found in a variety of Southeastern US markets. we also see an increasing number of Colombians, Ecuadorians and Peruvians, who belong to the upper income higher educated groups in their countries coming to the US due to social and economic conditions back home.

This group of people will also be the best educated from their country, and very likely bilingual, at least to some extent. quite likely this group of people listened to music stations in their homeland that played all or a great deal of English language Music Such stations Are very common throughout Latin America.

You will find concentrations Of these political migrants in cities like Miami, Orlando, Tampa, and Atlanta. You will not find them in most places in the southwest or northeast. Instead the migrants who end up in those areas tend to be Economic migrants, who were severely impoverished and underprivileged in their homeland and who look for basic entry-level jobs in the United States. This is a group with limited primary school only education. And their radio and music tastes lean towards Mexican regional music in the southwest.

what is interesting to note is that not necessarily the same songs that were hits in the United States or proportionally hits of the same degree in Latin America. In some cases songs that were not big hits in the US were more popular in Latin America and other songs that were popular in the United States just did not register in Latin America. So this type of AC format might have some notable differences in song, selection, and rotational frequency when compared to general market AC stations
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Orlando's Latino population is overwhelmingly from Puerto Rico. So they're citizens, not refugees nor immigrants.

I hear a lot of cars playing Spanish-language music and radio, but the population is mostly bilingual. It would be interesting to see what ratings Magic could get in this area IF it were on a translator like 97.1 as Someradioguy suggested.

Of course there is that little problem with branding as IHeartRadio already has full-powered WMGF 107.7 which brands as Magic 107.7.
 
CentralFL said:
Orlando's Latino population is overwhelmingly from Puerto Rico. So they're citizens, not refugees nor immigrants.
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And, like those from Venezuela, Colombia, Nicaragua, etc., they left for political and economic reasons... which is just what I said.
CentralFL said:
I hear a lot of cars playing Spanish-language music and radio, but the population is mostly bilingual. It would be interesting to see what ratings Magic could get in this area IF it were on a translator like 97.1 as Someradioguy suggested.
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The new iHeart format was patterned almost exactly after WFID in Puerto Rico where iHeart's programming guru, Pedro Javier González, made his mark in radio there.
CentralFL said:
Of course there is that little problem with branding as IHeartRadio already has full-powered WMGF 107.7 which brands as Magic 107.7.
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They can call it anything they want. In Puerto Rico, after 65 years, WFID is still called "Fidelity" which is an English language word and was created to emphasize FM's advantages half a century or more ago.
 
DavidEduardo said:
They can call it anything they want. In Puerto Rico, after 65 years, WFID is still called "Fidelity" which is an English language word and was created to emphasize FM's advantages half a century or more ago.
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And since it is an AC format, I am guessing the word "Fidelity" also has romantic connotations, as in fidelity to your lover. The word in Spanish is a direct cognate.
 
Identnut said:
And since it is an AC format, I am guessing the word "Fidelity" also has romantic connotations, as in fidelity to your lover. The word in Spanish is a direct cognate.
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In all my decades in Puerto Rican radio, I never thought of that.
 
Another good name for this format in Orlando would be "La Preciosa". IHeart used this for a Spanish AC format for 740 AM, and while they've used this name for Mexican-focused ACs, it's actually really good for a Puerto Rican market, as it also evokes Rafael Hernández's famous ode to the Island.
 
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