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Los Angeles Radio Ratings: November 2023

thebek said:
Hi David. Where did this info come from? Curious about the (most likely) decline in other demos. Thanks!
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It's in the bottom line of all Nielsen reports that show percentages of persons using radio (rating). Also in X-Trends reports.

Share, the percentage of only radio listeners, will always add to 100. Rating, which is the percentage of all people listening or not, will change depending on how many people are listening or not.
 
Thanks David. It looks like I can only access the share figures. Tried a number of websites. Guessing that info is only available if you pay for it.
 
thebek said:
Thanks David. It looks like I can only access the share figures. Tried a number of websites. Guessing that info is only available if you pay for it.
Click to expand...
Correct. Of course, why would Nielsen give away key data from the ratings? That is all they have to sell. What they give away is the data that is useless to stations and advertisers... 6+ and 12+ shares and total cume and limited daypart ranking. Advertisers don't look at that data at all to place buys on radio stations.
 
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