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KRLD AM Jingles?

G

Garrett

Can anyone tell me why KRLD stopped using the jingles and went with a sounder?
Was it a fees/licensing issue, market research that showed listeners didn't like them, or a little of both?
I thought the jingles were great, and had great market value. There are other stations in Texas using the same package still.
 
radioaircheck said:
I heard the jingles this morning
Click to expand...
the ones that sing the call letters? Those are the ones I'm talking about. I have not been hearing those any more, especially not on the internet simulcast
 
Ok,
Heard them. I realize now that there are actual jingles that go with the sounder. I realize now that they changed jingle packages. I'd ask why, but in radio that would be a silly question, wouldn't it?

KGNC in Amarillo still uses KRLD's old jingle package.
 
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