noticed where Kool FM whipped up on that adult hits station in Phoenix..Hey they know Jack ,too
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KOOL FM PHOENIX OLDIES STOMPS jACK
- Thread starter oldiesstation
- Start date
J
jack
Guest
> noticed where Kool FM whipped up on that adult hits station
> in Phoenix..Hey they know Jack ,too
>
Are you talking about "The Peak"? The Peak isn't a JACK station.
> in Phoenix..Hey they know Jack ,too
>
Are you talking about "The Peak"? The Peak isn't a JACK station.
> > noticed where Kool FM whipped up on that adult hits
> station
> > in Phoenix..Hey they know Jack ,too
> >
> Are you talking about "The Peak"? The Peak isn't a JACK
> station.
>
But the thing is, why are you happy about 98.7 The Peak's recent ratings? It's different if you were lauding KOOL for having a great book, but that's not what you wrote. Also, if you're writing in reference to WJMK/WCBS-FM, it was admitted that the stations were having decent ratings, it was their failure to get an attractive demographic to listen. Finally, we in the public do not have access to any ratings other than 12+, which does not prove how specific stations are connecting to their target audiences; though I do not deny that KOOL is likely doing well in these, The Peak may also be connecting well.
That said, KOOL's spring ratings are a bizarre increase in listeners from their recent trek downward in the ratings, and The Peak's spring ratings are an awkward decrease in listeners, despite how their ratings had been going upwards. I'd think that perhaps these recent ratings may not reflect the actual trend, but rather the personal tastes of the listeners who received the diaries.
> station
> > in Phoenix..Hey they know Jack ,too
> >
> Are you talking about "The Peak"? The Peak isn't a JACK
> station.
>
But the thing is, why are you happy about 98.7 The Peak's recent ratings? It's different if you were lauding KOOL for having a great book, but that's not what you wrote. Also, if you're writing in reference to WJMK/WCBS-FM, it was admitted that the stations were having decent ratings, it was their failure to get an attractive demographic to listen. Finally, we in the public do not have access to any ratings other than 12+, which does not prove how specific stations are connecting to their target audiences; though I do not deny that KOOL is likely doing well in these, The Peak may also be connecting well.
That said, KOOL's spring ratings are a bizarre increase in listeners from their recent trek downward in the ratings, and The Peak's spring ratings are an awkward decrease in listeners, despite how their ratings had been going upwards. I'd think that perhaps these recent ratings may not reflect the actual trend, but rather the personal tastes of the listeners who received the diaries.
> > > noticed where Kool FM whipped up on that adult hits
> > station
> > > in Phoenix..Hey they know Jack ,too
> > >
> > Are you talking about "The Peak"? The Peak isn't a JACK
> > station.
> >
>
> But the thing is, why are you happy about 98.7 The Peak's
> recent ratings? It's different if you were lauding KOOL for
> having a great book, but that's not what you wrote. Also, if
> you're writing in reference to WJMK/WCBS-FM, it was admitted
> that the stations were having decent ratings, it was their
> failure to get an attractive demographic to listen. Finally,
> we in the public do not have access to any ratings other
> than 12+, which does not prove how specific stations are
> connecting to their target audiences; though I do not deny
> that KOOL is likely doing well in these, The Peak may also
> be connecting well.
>
> That said, KOOL's spring ratings are a bizarre increase in
> listeners from their recent trek downward in the ratings,
> and The Peak's spring ratings are an awkward decrease in
> listeners, despite how their ratings had been going upwards.
> I'd think that perhaps these recent ratings may not reflect
> the actual trend, but rather the personal tastes of the
> listeners who received the diaries.
>
KOOL took a big hit in the Fall when AC KESZ played Christmas music. It took KOOL two books to recover. Compare KESZs numbers from the Fall to Spring and you will see the biggest movement in Phoenix, although they will get it all back when Christmas season comes around.
"The Peak" isn't a Jack station. The music is similar, but the Peak has jocks. Yes, KPKX fell a share, but they are still ahead of where they were pre-Peak. The question is whether this is the low end of their normal range OR if this is the start of a longterm tank...only time will tell.
> > station
> > > in Phoenix..Hey they know Jack ,too
> > >
> > Are you talking about "The Peak"? The Peak isn't a JACK
> > station.
> >
>
> But the thing is, why are you happy about 98.7 The Peak's
> recent ratings? It's different if you were lauding KOOL for
> having a great book, but that's not what you wrote. Also, if
> you're writing in reference to WJMK/WCBS-FM, it was admitted
> that the stations were having decent ratings, it was their
> failure to get an attractive demographic to listen. Finally,
> we in the public do not have access to any ratings other
> than 12+, which does not prove how specific stations are
> connecting to their target audiences; though I do not deny
> that KOOL is likely doing well in these, The Peak may also
> be connecting well.
>
> That said, KOOL's spring ratings are a bizarre increase in
> listeners from their recent trek downward in the ratings,
> and The Peak's spring ratings are an awkward decrease in
> listeners, despite how their ratings had been going upwards.
> I'd think that perhaps these recent ratings may not reflect
> the actual trend, but rather the personal tastes of the
> listeners who received the diaries.
>
KOOL took a big hit in the Fall when AC KESZ played Christmas music. It took KOOL two books to recover. Compare KESZs numbers from the Fall to Spring and you will see the biggest movement in Phoenix, although they will get it all back when Christmas season comes around.
"The Peak" isn't a Jack station. The music is similar, but the Peak has jocks. Yes, KPKX fell a share, but they are still ahead of where they were pre-Peak. The question is whether this is the low end of their normal range OR if this is the start of a longterm tank...only time will tell.
O
OldiesCat
Guest
not quite
> noticed where Kool FM whipped up on that adult hits station in Phoenix..Hey they know Jack ,too
It depends on your perspective. KOOL-FM did have a sensational book and The Peak was off slightly. However, please keep in mind NOBODY cares about 12+ numbers.
In the 25-54 adult demo they compete in KOOL-FM is #3 and The Peak is #4.
Sounds like they're both doing well, so please drop the anti-Jack garbage before you get embarrassed again.
> noticed where Kool FM whipped up on that adult hits station in Phoenix..Hey they know Jack ,too
It depends on your perspective. KOOL-FM did have a sensational book and The Peak was off slightly. However, please keep in mind NOBODY cares about 12+ numbers.
In the 25-54 adult demo they compete in KOOL-FM is #3 and The Peak is #4.
Sounds like they're both doing well, so please drop the anti-Jack garbage before you get embarrassed again.
O
OldiesCat
Guest
keepin' it in perspective
It looks more dramatic because KOOL-FM dropped the last month of the winter book(below a 2 25-54)and replaced it with a phenomenal June, while Peak dropped their BEST month at the end of winter and replaced it with a decent June.
Still, #3 and #4 sounds like a good race.
>
> But the thing is, why are you happy about 98.7 The Peak's
> recent ratings? It's different if you were lauding KOOL for
> having a great book, but that's not what you wrote. Also, if
> you're writing in reference to WJMK/WCBS-FM, it was admitted
> that the stations were having decent ratings, it was their
> failure to get an attractive demographic to listen. Finally,
> we in the public do not have access to any ratings other
> than 12+, which does not prove how specific stations are
> connecting to their target audiences; though I do not deny
> that KOOL is likely doing well in these, The Peak may also
> be connecting well.
It looks more dramatic because KOOL-FM dropped the last month of the winter book(below a 2 25-54)and replaced it with a phenomenal June, while Peak dropped their BEST month at the end of winter and replaced it with a decent June.
Still, #3 and #4 sounds like a good race.
>
> But the thing is, why are you happy about 98.7 The Peak's
> recent ratings? It's different if you were lauding KOOL for
> having a great book, but that's not what you wrote. Also, if
> you're writing in reference to WJMK/WCBS-FM, it was admitted
> that the stations were having decent ratings, it was their
> failure to get an attractive demographic to listen. Finally,
> we in the public do not have access to any ratings other
> than 12+, which does not prove how specific stations are
> connecting to their target audiences; though I do not deny
> that KOOL is likely doing well in these, The Peak may also
> be connecting well.
Re: not quite
> It depends on your perspective. KOOL-FM did have a
> sensational book and The Peak was off slightly. However,
> please keep in mind NOBODY cares about 12+ numbers.
> In the 25-54 adult demo they compete in KOOL-FM is #3 and
> The Peak is #4.
Exactly! Congrats to both stations for finishing in the top four in Persons 25-54. The way some people look at it, it's as if there's some sort of war between Oldies and Variety Hits. Far from it.
If anything, KOOL-FM/Phoenix is evidence of how an oldies station can still be relavent and successful in the P25-54 demo. For people who enjoy oldies stations (and I'm one of those people), this should be seen as a success story, not as an "in your face Variety Hits!" situation.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
> It depends on your perspective. KOOL-FM did have a
> sensational book and The Peak was off slightly. However,
> please keep in mind NOBODY cares about 12+ numbers.
> In the 25-54 adult demo they compete in KOOL-FM is #3 and
> The Peak is #4.
Exactly! Congrats to both stations for finishing in the top four in Persons 25-54. The way some people look at it, it's as if there's some sort of war between Oldies and Variety Hits. Far from it.
If anything, KOOL-FM/Phoenix is evidence of how an oldies station can still be relavent and successful in the P25-54 demo. For people who enjoy oldies stations (and I'm one of those people), this should be seen as a success story, not as an "in your face Variety Hits!" situation.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
Re: not quite
> > It depends on your perspective. KOOL-FM did have a
> > sensational book and The Peak was off slightly. However,
> > please keep in mind NOBODY cares about 12+ numbers.
> > In the 25-54 adult demo they compete in KOOL-FM is #3 and
> > The Peak is #4.
>
> Exactly! Congrats to both stations for finishing in the top
> four in Persons 25-54. The way some people look at it, it's
> as if there's some sort of war between Oldies and Variety
> Hits. Far from it.
>
> If anything, KOOL-FM/Phoenix is evidence of how an oldies
> station can still be relavent and successful in the P25-54
> demo. For people who enjoy oldies stations (and I'm one of
> those people), this should be seen as a success story, not
> as an "in your face Variety Hits!" situation.
>
Totally agree that Jack will be, in the long term, positive for Oldies.
Jack is playing just enough "Oldies"-type music to make people try the
Oldies station if it's still in the market. Whether or not short term thinkers
pull the format in the typical mass exodus manner is where the real problem
exists.
> > It depends on your perspective. KOOL-FM did have a
> > sensational book and The Peak was off slightly. However,
> > please keep in mind NOBODY cares about 12+ numbers.
> > In the 25-54 adult demo they compete in KOOL-FM is #3 and
> > The Peak is #4.
>
> Exactly! Congrats to both stations for finishing in the top
> four in Persons 25-54. The way some people look at it, it's
> as if there's some sort of war between Oldies and Variety
> Hits. Far from it.
>
> If anything, KOOL-FM/Phoenix is evidence of how an oldies
> station can still be relavent and successful in the P25-54
> demo. For people who enjoy oldies stations (and I'm one of
> those people), this should be seen as a success story, not
> as an "in your face Variety Hits!" situation.
>
Totally agree that Jack will be, in the long term, positive for Oldies.
Jack is playing just enough "Oldies"-type music to make people try the
Oldies station if it's still in the market. Whether or not short term thinkers
pull the format in the typical mass exodus manner is where the real problem
exists.
O
OldiesCat
Guest
oldies/VH
If you follow these stations, however, you'll see they actually share very little music with most Oldies stations.
V.H. stations will hurt classic rock, hot ACs, 80's type stations more. Strong Oldies stations should have a fine co-existence with Jack/Peak/etc., as we're seeing in Phoenix. Variety Hits may bring some of Oldies' competitors down but should not have a direct effect on Oldies all by themselves.
>
> Totally agree that Jack will be, in the long term, positive
> for Oldies.
> Jack is playing just enough "Oldies"-type music to make
> people try the
> Oldies station if it's still in the market. Whether or not
> short term thinkers
> pull the format in the typical mass exodus manner is where
> the real problem
> exists.
>
If you follow these stations, however, you'll see they actually share very little music with most Oldies stations.
V.H. stations will hurt classic rock, hot ACs, 80's type stations more. Strong Oldies stations should have a fine co-existence with Jack/Peak/etc., as we're seeing in Phoenix. Variety Hits may bring some of Oldies' competitors down but should not have a direct effect on Oldies all by themselves.
>
> Totally agree that Jack will be, in the long term, positive
> for Oldies.
> Jack is playing just enough "Oldies"-type music to make
> people try the
> Oldies station if it's still in the market. Whether or not
> short term thinkers
> pull the format in the typical mass exodus manner is where
> the real problem
> exists.
>
Re: oldies/VH
>>If you follow these stations, however, you'll see they actually share very >>little music with most Oldies stations.
>>V.H. stations will hurt classic rock, hot ACs, 80's type stations more. >>Strong Oldies stations should have a fine co-existence with Jack/Peak/etc., >>as we're seeing in Phoenix. Variety Hits may bring some of Oldies' >>competitors down but should not have a direct effect on Oldies all by >>themselves.
Generally speaking, I agree with your overview OC. I "follow" the heck out
of the entire Jack concept...ire.
However, on a local level - Nashville's 96.3 JACK (South Central Communications)
does overlap with Oldies 97.1 (Cumulus) for competitive reasons. This is a
"shot" at Oldies 97 since they flipped from Hot AC when Oldies 96.3 became
Jack. The Oldies 97/Jack overlap "Oldies" I am referring to are more "Classic Hits" from Elton John, Moody Blues, Orleans, BTO, etc. I really think some of these songs are the best sounding being programmed on JACK here. Lots of Beatles, as well.
The top #1/#2-rated (depending on what #'s you consider) 105.9 The Rock
(CC's Classic Rocker) was targeted early on, but, much to my dismay, Jack
has now toned down the harder Rock (AC/DC, Gun N Roses, etc.) in favor of
more direction to Oldies. We have no 80's station (anymore) to push out
80's so there is no exact push to focus those songs toward.
Finally, I hate to admit that my concern is Jack will bring down sister AC Mix 92-9 (similar overlaps) more than the Classic Rock and/or Oldies station. That is a total shock that this pull away is not happening. But, you can only fight so many fights. The great part of this is that Jack is flexible to refocus the
music.
Still, Jack's gonna show really well here! And we have a much improved Oldies
station, in all honesty. I think this market will be a great testing ground
for this specialized music overlap. It will be interesting to see if/when the
Jack/ oops...Peak attack on KOOL Oldies in Phoneix will happen. The Peak is obviously
more 70's and 80's oriented.<P ID="edit"><FONT class="small">Edited by tibbs on 07/27/05 05:30 AM.</FONT></P>
>>If you follow these stations, however, you'll see they actually share very >>little music with most Oldies stations.
>>V.H. stations will hurt classic rock, hot ACs, 80's type stations more. >>Strong Oldies stations should have a fine co-existence with Jack/Peak/etc., >>as we're seeing in Phoenix. Variety Hits may bring some of Oldies' >>competitors down but should not have a direct effect on Oldies all by >>themselves.
Generally speaking, I agree with your overview OC. I "follow" the heck out
of the entire Jack concept...ire.
However, on a local level - Nashville's 96.3 JACK (South Central Communications)
does overlap with Oldies 97.1 (Cumulus) for competitive reasons. This is a
"shot" at Oldies 97 since they flipped from Hot AC when Oldies 96.3 became
Jack. The Oldies 97/Jack overlap "Oldies" I am referring to are more "Classic Hits" from Elton John, Moody Blues, Orleans, BTO, etc. I really think some of these songs are the best sounding being programmed on JACK here. Lots of Beatles, as well.
The top #1/#2-rated (depending on what #'s you consider) 105.9 The Rock
(CC's Classic Rocker) was targeted early on, but, much to my dismay, Jack
has now toned down the harder Rock (AC/DC, Gun N Roses, etc.) in favor of
more direction to Oldies. We have no 80's station (anymore) to push out
80's so there is no exact push to focus those songs toward.
Finally, I hate to admit that my concern is Jack will bring down sister AC Mix 92-9 (similar overlaps) more than the Classic Rock and/or Oldies station. That is a total shock that this pull away is not happening. But, you can only fight so many fights. The great part of this is that Jack is flexible to refocus the
music.
Still, Jack's gonna show really well here! And we have a much improved Oldies
station, in all honesty. I think this market will be a great testing ground
for this specialized music overlap. It will be interesting to see if/when the
Jack/ oops...Peak attack on KOOL Oldies in Phoneix will happen. The Peak is obviously
more 70's and 80's oriented.<P ID="edit"><FONT class="small">Edited by tibbs on 07/27/05 05:30 AM.</FONT></P>
O
OldiesCat
Guest
oldies/VH
I can see in Nashville JACK will impact a number of stations, like WNRQ, possibly WJXA- the canibalization will affect a number of stations. JACK's
music era center in Nashville is at 1985, Oldies at about 1969, so 97.1 probably has the least to lose to JACK because they don't overlap that much at all (the Elton's notwithstanding). It's like they are pretty much right next to each other. In fact, if I had a cluster with Oldies somewhere and a dying rock or AC station, I might be tempted to put on a JACK to sit right next to my Oldies station and have that big library-based block from the 60s thru the 2000s on two stations, all to myself.
Same goes in Phoenix- yes, they're both in the 25-54 arena, but their music era targets make it such that they can co-exist nicely while not having to be head- to-head.
>
> However, on a local level - Nashville's 96.3 JACK (South
> Central Communications)does overlap with Oldies 97.1 (Cumulus) for competitive
> reasons. This is a "shot" at Oldies 97 since they flipped from Hot AC when
> Oldies 96.3 became Jack. The Oldies 97/Jack overlap "Oldies" I am referring to
> are more "Classic Hits" from Elton John, Moody Blues,
> Orleans, BTO, etc. I really think some of these songs are
> the best sounding being programmed on JACK here. Lots of
> Beatles, as well.
>
> The top #1/#2-rated (depending on what #'s you consider)
> 105.9 The Rock
> (CC's Classic Rocker) was targeted early on, but, much to my
> dismay, Jack
> has now toned down the harder Rock (AC/DC, Gun N Roses,
> etc.) in favor of
> more direction to Oldies. We have no 80's station (anymore)
> to push out
> 80's so there is no exact push to focus those songs toward.
>
>
> Finally, I hate to admit that my concern is Jack will bring
> down sister AC Mix 92-9 (similar overlaps) more than the
> Classic Rock and/or Oldies station. That is a total shock
> that this pull away is not happening. But, you can only
> fight so many fights. The great part of this is that Jack is
> flexible to refocus the
> music.
>
> Still, Jack's gonna show really well here! And we have a
> much improved Oldies
> station, in all honesty. I think this market will be a great
> testing ground
> for this specialized music overlap. It will be interesting
> to see if/when the
> Jack/ oops...Peak attack on KOOL Oldies in Phoneix will
> happen. The Peak is obviously
> more 70's and 80's oriented.
>
I can see in Nashville JACK will impact a number of stations, like WNRQ, possibly WJXA- the canibalization will affect a number of stations. JACK's
music era center in Nashville is at 1985, Oldies at about 1969, so 97.1 probably has the least to lose to JACK because they don't overlap that much at all (the Elton's notwithstanding). It's like they are pretty much right next to each other. In fact, if I had a cluster with Oldies somewhere and a dying rock or AC station, I might be tempted to put on a JACK to sit right next to my Oldies station and have that big library-based block from the 60s thru the 2000s on two stations, all to myself.
Same goes in Phoenix- yes, they're both in the 25-54 arena, but their music era targets make it such that they can co-exist nicely while not having to be head- to-head.
>
> However, on a local level - Nashville's 96.3 JACK (South
> Central Communications)does overlap with Oldies 97.1 (Cumulus) for competitive
> reasons. This is a "shot" at Oldies 97 since they flipped from Hot AC when
> Oldies 96.3 became Jack. The Oldies 97/Jack overlap "Oldies" I am referring to
> are more "Classic Hits" from Elton John, Moody Blues,
> Orleans, BTO, etc. I really think some of these songs are
> the best sounding being programmed on JACK here. Lots of
> Beatles, as well.
>
> The top #1/#2-rated (depending on what #'s you consider)
> 105.9 The Rock
> (CC's Classic Rocker) was targeted early on, but, much to my
> dismay, Jack
> has now toned down the harder Rock (AC/DC, Gun N Roses,
> etc.) in favor of
> more direction to Oldies. We have no 80's station (anymore)
> to push out
> 80's so there is no exact push to focus those songs toward.
>
>
> Finally, I hate to admit that my concern is Jack will bring
> down sister AC Mix 92-9 (similar overlaps) more than the
> Classic Rock and/or Oldies station. That is a total shock
> that this pull away is not happening. But, you can only
> fight so many fights. The great part of this is that Jack is
> flexible to refocus the
> music.
>
> Still, Jack's gonna show really well here! And we have a
> much improved Oldies
> station, in all honesty. I think this market will be a great
> testing ground
> for this specialized music overlap. It will be interesting
> to see if/when the
> Jack/ oops...Peak attack on KOOL Oldies in Phoneix will
> happen. The Peak is obviously
> more 70's and 80's oriented.
>
Re: oldies/VH
> I can see in Nashville JACK will impact a number of
> stations, like WNRQ, possibly WJXA- the canibalization will
> affect a number of stations. JACK's
> music era center in Nashville is at 1985, Oldies at about
> 1969, so 97.1 probably has the least to lose to JACK because
> they don't overlap that much at all (the Elton's
> notwithstanding). It's like they are pretty much right next
> to each other. In fact, if I had a cluster with Oldies
> somewhere and a dying rock or AC station, I might be tempted
> to put on a JACK to sit right next to my Oldies station and
> have that big library-based block from the 60s thru the
> 2000s on two stations, all to myself.
>
> Same goes in Phoenix- yes, they're both in the 25-54 arena,
> but their music era targets make it such that they can
> co-exist nicely while not having to be head- to-head.
Very excellent point. It's no different from having an urban/urban AC or modern rock/classic rock duo. Each flanks and boosts the other, which seems to have happened in Phoenix (I take it those stations are not co-owned, though) and may happen in Nashville and Portland (where the oldies station was displaced to AM by the VH station, but AM is viable in the Northwest, compared to the South, anyway)
If only management in other markets **cough**New York City, Indy, Chicago**cough** would have realized this before killing oldies stations. . .
> I can see in Nashville JACK will impact a number of
> stations, like WNRQ, possibly WJXA- the canibalization will
> affect a number of stations. JACK's
> music era center in Nashville is at 1985, Oldies at about
> 1969, so 97.1 probably has the least to lose to JACK because
> they don't overlap that much at all (the Elton's
> notwithstanding). It's like they are pretty much right next
> to each other. In fact, if I had a cluster with Oldies
> somewhere and a dying rock or AC station, I might be tempted
> to put on a JACK to sit right next to my Oldies station and
> have that big library-based block from the 60s thru the
> 2000s on two stations, all to myself.
>
> Same goes in Phoenix- yes, they're both in the 25-54 arena,
> but their music era targets make it such that they can
> co-exist nicely while not having to be head- to-head.
Very excellent point. It's no different from having an urban/urban AC or modern rock/classic rock duo. Each flanks and boosts the other, which seems to have happened in Phoenix (I take it those stations are not co-owned, though) and may happen in Nashville and Portland (where the oldies station was displaced to AM by the VH station, but AM is viable in the Northwest, compared to the South, anyway)
If only management in other markets **cough**New York City, Indy, Chicago**cough** would have realized this before killing oldies stations. . .
O
OldiesCat
Guest
oldies/VH
NYC, Chicago, Indy, Charlotte, Atlanta, Orlando (and there are more)- it's amazing how many big markets have NOT had replacement Oldies stations. Really, only in Jacksonville, Nashville and Grand Rapids has anybody had the foresight to pick up Oldies and march on. How successful these stations might be is, of course, quite another discussion.
Honestly, the death of CBS-FM and WJMK seems to have scared other groups from picking up the format. It's like, "gee, if CBS-FM dropped Oldies, there most be
SOMETHING to their thinking".
And that's a shame.
>
> If only management in other markets **cough**New York City,
> Indy, Chicago**cough** would have realized this before
> killing oldies stations. . .
>
NYC, Chicago, Indy, Charlotte, Atlanta, Orlando (and there are more)- it's amazing how many big markets have NOT had replacement Oldies stations. Really, only in Jacksonville, Nashville and Grand Rapids has anybody had the foresight to pick up Oldies and march on. How successful these stations might be is, of course, quite another discussion.
Honestly, the death of CBS-FM and WJMK seems to have scared other groups from picking up the format. It's like, "gee, if CBS-FM dropped Oldies, there most be
SOMETHING to their thinking".
And that's a shame.
>
> If only management in other markets **cough**New York City,
> Indy, Chicago**cough** would have realized this before
> killing oldies stations. . .
>
Re: oldies/VH
Totally sad that other stations have not picked up Oldies (with flair) in those
cities. Better yet - crazy logic. The copy-cat (no pun intended) mentality has
always blown my mind for an industry based on entertainment and being creative.
Nashville's "new" Oldies 97.1 is doing a wondeful job with a better playlist than Oldies 96.3 ever had. What a great way to re-invent and freshen up a format/station that brings numbers the second it's switched (or started.)
Oh, and don't you think, if done correctly, you can skew the ages of listeners down 5-10 years with the right 70's music to keep away from the "dreaded old people" everyone is currently obsessed with running off? A lot of "easy money"
is being thrown away by avoiding a wrongly tarnished format.
Guess this should really be posted on the Oldies Board, but I guess it's
relevant here?!?<P ID="edit"><FONT class="small">Edited by tibbs on 07/28/05 03:38 PM.</FONT></P>
Totally sad that other stations have not picked up Oldies (with flair) in those
cities. Better yet - crazy logic. The copy-cat (no pun intended) mentality has
always blown my mind for an industry based on entertainment and being creative.
Nashville's "new" Oldies 97.1 is doing a wondeful job with a better playlist than Oldies 96.3 ever had. What a great way to re-invent and freshen up a format/station that brings numbers the second it's switched (or started.)
Oh, and don't you think, if done correctly, you can skew the ages of listeners down 5-10 years with the right 70's music to keep away from the "dreaded old people" everyone is currently obsessed with running off? A lot of "easy money"
is being thrown away by avoiding a wrongly tarnished format.
Guess this should really be posted on the Oldies Board, but I guess it's
relevant here?!?<P ID="edit"><FONT class="small">Edited by tibbs on 07/28/05 03:38 PM.</FONT></P>
Re: oldies/VH
> If you follow these stations, however, you'll see they
> actually share very little music with most Oldies stations.
>
> V.H. stations will hurt classic rock, hot ACs, 80's type
> stations more. Strong Oldies stations should have a fine
> co-existence with Jack/Peak/etc., as we're seeing in
> Phoenix. Variety Hits may bring some of Oldies' competitors
> down but should not have a direct effect on Oldies all by
> themselves.
Jack can impact Oldies stations even if there is no music shared.
Remember that Variety Hits is a very high P2 format. In other words, it's few people's favorite station, but a lot of people's second-favorite.
Take an AC listener for example. Maybe before Jack comes in, their second favorite station is Oldies. Then Jack debuts and becomes the AC listener's second favorite. That's going to negatively impact the Oldies station.
That's most likely the reason Oldies and Alternative were down in LA this book. It wasn't that hardcore Oldies and Alternative fans switched to Jack. It was that Hot AC and AC listeners who occasionally tuned into Oldies and Alternative now found Jack to be a better 2nd or 3rd choice.
> If you follow these stations, however, you'll see they
> actually share very little music with most Oldies stations.
>
> V.H. stations will hurt classic rock, hot ACs, 80's type
> stations more. Strong Oldies stations should have a fine
> co-existence with Jack/Peak/etc., as we're seeing in
> Phoenix. Variety Hits may bring some of Oldies' competitors
> down but should not have a direct effect on Oldies all by
> themselves.
Jack can impact Oldies stations even if there is no music shared.
Remember that Variety Hits is a very high P2 format. In other words, it's few people's favorite station, but a lot of people's second-favorite.
Take an AC listener for example. Maybe before Jack comes in, their second favorite station is Oldies. Then Jack debuts and becomes the AC listener's second favorite. That's going to negatively impact the Oldies station.
That's most likely the reason Oldies and Alternative were down in LA this book. It wasn't that hardcore Oldies and Alternative fans switched to Jack. It was that Hot AC and AC listeners who occasionally tuned into Oldies and Alternative now found Jack to be a better 2nd or 3rd choice.
O
OldiesCat
Guest
oldies/VH
Yes. You can be centered in the early 70s (1971-72) vs. most current Oldies stations, who are around 1967-68, and keep rocking another 5+ years. Lose most of the typical oldies features and get out of the boss jock business and you can flourish. Few today get this.
Can't be too classic rock or too wimpy, though (early 70s lightweight pop is a killer).
> Oh, and don't you think, if done correctly, you can skew the
> ages of listeners down 5-10 years with the right 70's music
> to keep away from the "dreaded old people" everyone is
> currently obsessed with running off? A lot of "easy money"
> is being thrown away by avoiding a wrongly tarnished format.
>
>
> Guess this should really be posted on the Oldies Board, but
> I guess it's
> relevant here?!?
>
Yes. You can be centered in the early 70s (1971-72) vs. most current Oldies stations, who are around 1967-68, and keep rocking another 5+ years. Lose most of the typical oldies features and get out of the boss jock business and you can flourish. Few today get this.
Can't be too classic rock or too wimpy, though (early 70s lightweight pop is a killer).
> Oh, and don't you think, if done correctly, you can skew the
> ages of listeners down 5-10 years with the right 70's music
> to keep away from the "dreaded old people" everyone is
> currently obsessed with running off? A lot of "easy money"
> is being thrown away by avoiding a wrongly tarnished format.
>
>
> Guess this should really be posted on the Oldies Board, but
> I guess it's
> relevant here?!?
>
- Status